Having trouble viewing this e-mail? Click here to view a web version.

ASNA - The Auto Show Report
Volume Eleven, Issue Four - February 2016
In This Issue:

Industry News
» Gordinier Group helps deliver the magic of Ride and Drives
» Foresight says word of mouth is key at auto shows
» Snow cancels West Virginia show
» Panasonic shifts from home electronics to cars
» Advanced GPS system will be 'essential' to autonomous vehicles
» U.S. consumers owe record $987 billion in car loans
» Craig Bickmore is this year's Chairman of ATAE
» Trucks continue to drive demand among automakers


Show Profiles
» Boston: Even in a sports town, auto show brings crowds
» Detroit: A new look in Detroit, inside and out of Cobo Center
» Greenville: New layout, focus on attendance hits the mark
» Houston: New pickup revealed, strong media and buyer interest follows
» Louisville: Show gathers steam as an independent
» Montreal: Ride and Drives feature fan favorites with help of Facebook
» Salt Lake City: Strong OEM participation dovetails with fun
» Washington: Snow shuts down first four days, but organizers remain positive


» Show Directory
» Credits/Contacts

Industry News

Gordinier Group helps deliver the magic of Ride and Drives

Those who have followed the auto show industry may recall a day when the idea of a test drive would have been something of an innovation best reserved for a visit to a dealership, likely following the show itself.

Increasingly, the concept—now formally or informally referred to as the "Ride and Drive"—has spread to the point where a good number of shows throughout the Auto Shows of North America network hold at least one, with many featuring a dozen or more vehicles involved.


Steve Gordinier
One thing is clear: the automakers who participate continue to appreciate the opportunity a Ride and Drive offers, that classic "butts in seats" that helps sell cars and trucks. Today, visitors who line up to check out their favorite, or favorites, among the vehicles on display often come away pre-sold before they visit the dealer. And, that’s the idea.

None of this is a surprise to folks like Steve Gordinier, whose second generation Gordinier Group has been working with George P. Johnson (GPJ) and its Fiat Chrysler Automobiles (FCA) client for over 20 years.

In fact, Gordinier, who works as a supplier to GPJ, does more than 30 shows a year, one of the most well known being the highly acclaimed Camp Jeep, although Gordinier Group also works on events for RAM Trucks as well as Fiat.

The company also does work for other automakers, typically working with various dealer groups on specialty events.

For Ride and Drives at auto shows, Gordinier has taken a "hand in hand" approach as he works with people like John Tulloch, senior vice president with GPJ.

"Over the past decade we have seen Ride and Drives become the norm rather than the exception," says Tulloch. "Our job at GPJ and in the instance of what we provide for FCA is to stay at the forefront of 'Best-in-Class' Ride and Drive experiences for consumers. Frankly, we've developed a 'secret sauce' for Ride and Drives that we share with very few partners. Gordinier Group is a key ingredient in our successful program and as such they are one of the few that know our recipe."

Gordinier's firm typically works with as many as 50 employees during the auto show season, consisting of a road manager—there are three full-time employees at Gordinier fulfilling that role—as well as people who are trained to actually conduct the Ride and Drive and/or Camp Jeep experience at an auto show.

Gordinier Group has worked with GPJ for many years now, the firm having been founded by Steve Gordinier's now-retired father, Jay.

"It's a great working relationship, especially since the client—and the people who visit an auto show—benefit from what we do, both ahead of and during the Ride and Drive event," said Gordinier.

Working at a Ride and Drive event at an auto show is also a great role for someone who is just beginning in the industry.

"It's a really good stepping stone, because we train them on everything they need to know," said Gordinier.

Obviously, for automakers like FCA, running an event like the one organized by GPJ and Gordinier Group pays the ultimate dividend—a strongly influenced buyer of a new vehicle.

"Having a strong, loyal and knowledgeable partner like Gordinier Group is a key factor in providing highly successful, world-class experiential events for our clients," says Tulloch.

Foresight says word of mouth is key at auto shows

Early indicators from this year's auto show season are showing increased word of mouth value for automakers, says the research firm that authored last year's study on the effectiveness of auto shows.

Foresight Research, which offers research and insights on auto shows and experiential marketing activities, says 43 percent of recent new auto buyers are influenced by advice from others.


Chris Stommel
It also said auto shows draw a high concentration of the people who most often provide that advice, according to Chris Stommel, the firm's president.

"Auto shows attract people with a high interest in automobiles who play the role of advisor within their own social circles," said Stommel.

Foresight has its own label for show attendees who talk to at least six other people in a year—Talkers Plus.

The first major 2015-16 season auto shows in Miami and Los Angeles were said to reveal about 50 percent more "Talkers Plus" since new auto sales started their rebound in 2013.

"We are seeing automotive word of mouth up everywhere," said Stommel. "This offers brands even greater opportunity to leverage the highly influential audience at their auto show displays."

Foresight Research expects to track this trend across some 58 shows this season.

Snow cancels West Virginia show

The West Virginia International Auto Show, which was to be held in Charleston, W.V. on January 27-29, was a "no go" after blizzard conditions made access impossible. ATAE Ruth Lemmon, who said her dealer group carried insurance that covered the loss, added that roads were simply impassable for the first two days and authorities were asking people on the third day to stay home. "You just sit there and watch the snow," said Lemmon, who added that the VIP charity event, which came ahead of the auto show, was a success. "It was over the top, with great attendance." Show organizers had partnered with a broadcast outlet to do live streaming throughout the state. "It's really a shame because we had a wonderful show to present to the public and everyone had done such a good job of getting ready."

Panasonic shifts from home electronics to cars

A new kind of electronics appears to be helping a salvation of sorts for Panasonic, the Japanese maker of televisions, camcorders and phones that hopes to leverage its electronics expertise to compete with established technology suppliers. Hans Greimel of Automotive News writes that Panasonic Corp. is targeting a 62 percent surge in automotive sales by the fiscal year that ends March 31, 2019. By then, the firm hopes it will generate some 21 percent of global sales in the automotive sector, up from the 16 percent it sees in the fiscal year that ended March 31, 2015. "The automotive business will continue to lead growth," Masahisa Shibata, president of Panasonic's global automotive business, told Greimel in a December 8 interview. "How to utilize these core competencies in the automotive areas is the main focus." Panasonic has shifted some 400 employees who once worked on products in other areas to focus on high-tech automotive parts.

Advanced GPS system will be 'essential' to autonomous vehicles

Few industry observers are betting against the likelihood of autonomous vehicles taking the road, the only question being "when" rather than "if." Researchers are moving toward development of a "new" GPS system—Differential or DGPS—that would improve the accuracy by a factor of 10. While the existing technology currently provides accuracy of barely 10 yards, the goal is to bring that to about one yard, closer to the 10-inch accuracy or less that's considered a requirement for navigation accuracy in an autonomous vehicle. A new development by the University of California, Riverside, may be key to helping that happen, says researcher Jay Farrell, professor and chairman of the school's electrical and computer engineering department. Farrell and his colleagues say they have come up with a new approach to GPS that minimizes the demand on processors while reducing power consumption and holding down costs. An article on the technology appeared on the automotive website thedetroitbureau.com.

U.S. consumers owe record $987 billion in car loans

Rising vehicle sales and a strong U.S. economy have lifted the outstanding auto-loan balance by lenders to a record $987 billion in the fourth quarter of 2015. The news came as part of a "State of the Automotive Finance Market" by Experian Automotive, which said it is the highest number since it began tracking the data in 2006. Activity at finance companies and credit unions drove total balance growth in the fourth quarter, with the percentage of finance companies' loans rising 23 percent. Credit union balances were up 16 percent. Banks, still the largest holders of auto loans, saw outstanding balances increase 7.6 percent and so-called "captives"—the automakers' finance divisions—were up 6.3 percent. A word of caution came with the Experian report. "While loan balances continue to rise and funding may be more easily attainable, it is critically important for consumers to stay on top of their monthly payments to keep the automotive market running on all cylinders," said Melinda Zabritski, the company's senior director of automotive finance. Experian says total vehicle loan defaults have remained unchanged at 1.04 percent.

Craig Bickmore is this year's Chairman of ATAE


Craig Bickmore
ATAE Craig Bickmore, executive director the New Car Dealers of Utah, the dealer association that owns the Utah International Auto Expo in Salt Lake City, has been named the 2016 Chair of Automotive Trade Association Executives. Bickmore succeeds fellow ASNA/ATAE member Dean Mansfield of San Diego in the position.

Trucks continue to drive demand among automakers

Keeping up with demand for trucks appears to be one of the major challenges automakers have in a climate where they're making as many units as they can with no end in sight for an easing of consumer appetite. "We're running flat out at all our plants," said Chevrolet's Sandor Piszar, a marketing executive, at the 2016 Chicago Auto Show, referring to the challenge of keeping up with demand. Similar stories have been heard from Hyundai, which has shifted capacity at its plant in Alabama to make more of its mid-range Santa Fe Sport. Other automakers, including Ford, Toyota, Mercedes-Benz and Nissan are also working to boost capacity. Demand for the light truck category, which includes crossovers, has been growing faster than the overall U.S. market, which hit a record 17.5-million vehicles in 2015.

Show Profiles

Boston: Even in a sports town, auto show brings crowds

For Barbara Pudney, who on behalf of Paragon Group produces the New England International Auto Show, flexibility is key.

Especially when the NFL’s New England Patriots are playing the weekend of the show.

While the Patriots came up short in the run up to the Super Bowl, Pudney and her staff had arranged for an autograph signing appearance by Tarrel Brown, who plays cornerback for the Pats, to be on site at the show.

"We actually had to do crowd control in the line," says Pudney. "I was a little surprised, but it was sheer volume."

'People are very excited and interested in what's happening with autonomous technologies and the displays are doing their part in helping people understand what they can expect. I see more and more people spending time in the booth, which is benefiting the automakers in a big way.'
—Barbara Pudney of Paragon Expo, referring to the New England International Auto Show
It's a good problem to have when it comes to boosting overall attendance, which was up 1.5 percent over last year.

"It probably would have been more without the game," says Pudney, who works on behalf of ATAE Bob O'Koniewski and the Massachusetts State Automobile Dealers Association.

When it comes to autograph signing, there's something of a mixed success rate in Boston. "Having an NFL player in Boston definitely does work, but retired Celtics players don't pull the crowds," says Pudney. "On the other hand, having an active player is more popular."

Pudney was happy with a solid 10 press conferences on the day the show began at 5 p.m., more than she's ever had before.

And the show itself included a good number of interactive displays as well as Ride and Drives from Ford, Kia, Mazda, Toyota and Chevrolet.

Pudney was also pleased to have radio stations from the Entercom group (there are four in Boston) involved. "We set up a stage with them, with different stations broadcasting every day of the show. Plus the music station had live entertainment and the sports station brought Patriot cheerleaders and the Red Sox mascot."

What Pudney took away from the show was a surge in the number of interactive features in many of the displays. "People are very excited and interested in what's happening with autonomous technologies and the displays are doing their part in helping people understand what they can expect," she says. "I see more and more people spending time in the booth, which is benefiting the automakers in a big way."

Profile: New England International Auto Show

Dates:
Jan. 14-18, 2016

Place:
Boston Convention & Exhibition Center

Exhibit Space:
340,000 square feet

Tickets:
Adults, $15; Children (6-12), $6; Under 6, Free

Show Hours:
Thurs., 2 p.m. to 9 p.m.; Fri., noon-9 pm; Sat., 10 am-9 pm; Sun, 10 am to 7 pm, Mon, 10 am-6 pm

Produced by:
Paragon Group, Inc.

Show Contact:
Barbara Pudney
bpudney@paragonexpo.com, 781.237.5533, ext. 104
ATAE Bob O'Koniewski
Executive Vice President,
Massachusetts State Automobile Dealers Association
rokoniewski@msada.org, 617.451.1051

Show Website:
www.bostonautoshow.com









Detroit: A new look in Detroit, inside and out of Cobo Center

It's been a long time coming, but this year's North American International Auto Show appears to be what ATAE Rod Alberts is calling the "complete recovery" of the industry that has defined Detroit and, by extension, the Detroit Auto Dealers Association.

"We were able to show just how well the economy is doing at this year's event," says Alberts, who serves as executive vice president for both the NAIAS and the dealer group.

With a multi-year, multimillion-dollar renovation of the Cobo Center now complete, the effort of Alberts and his team to effectively integrate manufacturer displays into one room is something that can't be overlooked.

'You could feel the buzz among the crowds. Even the technology that supports the vehicles themselves is apparent in the number of high resolution screens that were throughout so many of the displays this year is an indication of that transformation.'
—ATAE Rod Alberts, North American International Auto Show
"It's taken that long to get the floor plan to the point where it reflects the true marketplace," says Alberts. "People have really embraced this new look and that certainly includes manufacturers, with 70 to 80 percent of the displays being new. It was an important change and facelift for the show that we are very pleased to have brought to Cobo."

With an estimated $430 million in local economic impact from the show, the NAIAS continues to be something of a bellwether for an industry that means so much to the area.

What Alberts noticed, in particular, was just how interactive the auto show has become, with attendees finding themselves immersed in the various brands. "You could feel the buzz among the crowds," he adds. "Even the technology that supports the vehicles themselves, which is apparent in the number of high resolution screens that were throughout so many of the displays this year is an indication of that transformation."

NAIAS is five shows in one, including The Gallery of exotic and luxury cars at MGM Grand Detroit; two days of Press Preview; two days of Industry Preview; Charity Preview, which raised $5.2 million in a single night; and the nine-day public show. All events have continued to grow in both sheer numbers and influence, according to Alberts.

The visit of President Barack Obama was perhaps the "icing on the cake" for the show, adds Alberts.

"His visit really demonstrated in its own way how healthy both the industry and the economy overall are these days. Plus having 63 of the top 100 global suppliers at the show is another great proof point."

Profile: North American International Auto Show

Dates:
Jan. 11-24, 2016

Place:
Cobo Center

Exhibit Space:
1 million square feet

Tickets:
$13 adults (13 and over), $7 seniors (65+), $7 children (7-12), FREE children 6 and under.

Show Hours:
Sat., Jan. 11 to Sat., Jan. 23, 9 am-10 pm; Sun., Jan. 24, 9 am-7 pm.

Produced by:
Detroit Auto Dealers Association

Show Contact:
ATAE Rod Alberts
Executive Vice President
Detroit Auto Dealers Association
ralberts@dada.org, 248.643.0250

Show Website:
www.naias.com












Greenville: New layout, focus on attendance hits the mark

An improved layout for the South Carolina International Auto Show, which experienced a 17.4 percent increase in attendance over last year's event, is being heralded by the South Carolina Automobile Dealers Association and ATAE Sims Floyd.

The new layout, which has been seen elsewhere in shows produced by Motor Trend Auto Shows, is expected to encourage more dealer participation in future shows, says Jordanne Rast, membership coordinator at the dealer group.

Driving attendance was one of this year's key priorities, done so at least in part by reaching out to various college and university student newspapers.

The show offered several Ride and Drive events, with Chrysler, Toyota, Chevrolet and Ford all involved.

Back for this year's show was a feature by Tommy Pike Customs, which had two live on-site custom builds. Upgrades were made to a 2015 Dodge RAM truck and a 2016 Maserati Ghibli S, giving show goers a rare opportunity to witness how things are done behind the scenes. Pike, who has been involved in the automotive industry in the Greenville, S.C. area for more than 16 years, produces cars featured at a number of national events. The firm specializes in modern muscle performance and cutting edge customization.

Also featured at the show were several unique displays, including an exotic collection courtesy of the Greenville Exotic Car Club, and a collection courtesy of the Foothills British Car Club.

Two additional collections, one involving Corvettes courtesy of Ridge Runners Corvettes, and a display of Mustangs courtesy of the Foothills Mustang Club, were guaranteed crowd pleasers.

Profile: South Carolina International Auto Show

Dates:
Jan. 15-17, 2016

Place:
TD Convention Center

Exhibit Space:
Over 100,000 square feet

Tickets:
Adults (13 and over), $8; Seniors (62 and over), $5; Children (7 to 12), $5; Children (6 and under), Free

Show Hours:
Fri.-Sat. 10 am-9 pm; Sun. 10 am-6 pm.

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Sims Floyd
Executive Vice President
South Carolina Automobile Dealers Association
sfloyd@scada.org, 803.252.0205

Show Website:
www.SouthCarolinaAutoShow.com






Houston: New pickup revealed, strong media and buyer interest follows

If you're going to reveal a vehicle and it's in Texas, make sure it's a pickup.

That may have been the thinking behind GMC's choosing Houston as the spot for its debut of the 2016 Sierra "All Terrain X" at the Houston Auto Show.

It was certainly one of the highlights of the show, says RoShelle Salinas, who handles public relations for ATAE Wyatt Wainwright and the Houston Automobile Dealers Association.

"There were a lot of people excited to have this reveal at the show," says Salinas. "And the media in particular were definitely enthused about that."

'Four years ago we had 80 members of the media over five days. This year we had over 200, so it's exciting to see that growth.'
—RoShelle Salinas of the Houston Auto Show
With estimated attendance said to be up slightly over 2015, show organizers responded to last year's surge, especially with ticket lines out the door, by doubling the number of ticket windows.

"There were barely any lines this year but the crowds were definitely full on the floor," says Salinas.

The last minute addition of a McLaren was prompted by the automaker having opened a new dealership in Houston, news of which quickly spread.

Camp Jeep was a return feature: versions of the iconic vehicle were a great way to keep families engaged, even though the traditional kids fun zone gave way this year to make room for more manufacturer involvement at the show.

"Mitsubishi, MINI and Mercedes Benz all needed the space, which is a good thing when it comes to the auto show world and thankfully, we didn't have any negative reaction to that," says Salinas.

Also new to the show was a two-story media tower on the show floor, from which various news media were able to see over the entire show.

"That was a big hit for us," says Salinas. "You could see the engagement and interaction throughout the show as we live streamed the social media from an electronic wall."

Salinas, who originally worked for a PR agency before coming over to the Houston Auto Show full-time two years ago, says it's been great to see the show grow, especially on the media side.

"Four years ago we had 80 members of the media over five days. This year we had over 200, so it's exciting to see that growth."

Profile: Houston Auto Show

Dates:
Jan. 27-31, 2016

Place:
NRG Center

Exhibit Space:
700,000 square feet

Tickets:
$12, Adults; $5, Children (6-12), FREE under 5

Show Hours:
Wed.-Friday, noon-9:30 pm, Sat. 10 am-9:30 pm, Sun., 10 am-7 pm.

Produced by:
Houston Automobile Dealers Association

Show Contact:
ATAE Wyatt Wainwright
President
Houston Automobile Dealers Association
wwainwright@houstoncardealers.com, 281.980.3434

Show Website:
www.HoustonAutoShow.com












Louisville: Show gathers steam as an independent

It's still only two years since ATAE Scott Roth and the Greater Louisville Automobile Dealers Association reclaimed their own show, having partnered in a co-branded arrangement that ultimately didn't work out as well as some might have hoped.

Roth is still in a buoyant mood after the change.

"Talking with sales people and dealers, people are very happy, especially with the Ride and Drives," says Roth, referring to features by Toyota and GM.

'I see the show developing as something that will appeal to the auto enthusiast and which will compete with entertainment value.'
—ATAE Scott Roth of the Louisville Auto Show
It's those events—there were 12 dealer-sponsored and 14 manufacturer Ride and Drives in total—that continues to support dealer groups, says Roth.

"I really think it's putting the people who are interested in purchasing the cars, highly qualified attendees and serious shoppers, in the vehicles they will ultimately buy."

Other features at this year's show included a display of some six exotic cars, an attraction that Roth would have liked to promote had he known about it more than a week before the show.

"As it was, we were only able to adjust things in print, so people who attended were pleasantly surprised," he says of the three Lamborghini models, a Ferrari and a Ford GT that were on display.

The show also raised just over $1,000 for charity by charging a $5 donation to sit inside the Ferrari. Funds went to an organization that works to place foster kids into homes.

Looking ahead, Roth says he will continue to take a "big picture" look when it comes to future events.

"I see the show developing as something that will appeal to the auto enthusiast and which will compete with entertainment value," he says.

Another notable change this year was a decision to not charge for children.

"I think it was beneficial," he says. "We can still get a family in for under $20."

Roth also used Groupon this year and expects to continue the practice. "It helps get the word out to the masses without having to pay for anything until someone redeems the ticket. And in Louisville, we have 350,000 Groupon users in the market."

Profile: Louisville Auto Show

Dates:
Jan. 15-17, 2016

Place:
Kentucky Exposition Center

Exhibit Space:
105,000 square feet

Tickets:
Adults (13 and over), $7.50; Children (7 to 12), $5; Children (6 and under), Free

Show Hours:
Friday, 3 pm-9 pm; Saturday, 10 am-9 pm; Sunday, 10 am-4 pm.

Produced by:
Greater Louisville Auto Dealers Association

Show Contact:
ATAE Scott Roth
President and Secretary
Greater Louisville Auto Dealers Association
sroth@glada.com, 502.238.1649

Show Website:
www.louisvilleautoshow.com












Montreal: Ride and Drives feature fan favorites with help of Facebook

When it comes to electric vehicles, Canada's Montreal International Auto Show seems to have charged up its attendees.

It did so with a variety of electric or hybrid vehicles that show goers could test in a Ride and Drive environment.

And that was on top of some 13 conventionally powered vehicles, chosen as favorites by attendees ahead of time as part of a Facebook promotion.

"We asked Facebook fans to choose what models they most wanted to see at the show and made sure we had those vehicles there to test drive," says show manager Luis Pereira, who works with ATAE Denis Dessureault of the Montreal Automobile Dealers Corporation.

'We asked Facebook fans to choose what models they most wanted to see at the show and made sure we had those vehicles there to test drive. We had people lined up at 9:30 a.m. for an 11 a.m. test drive.'
—Luis Pereira of the Montreal International Auto Show
In choosing the vehicles that would be featured, manufacturers supplied three vehicles per brand, with the electric vehicles chosen in cooperation with the CAA—the Canadian Automobile Association.

Attendees not only voted on which vehicles they would test drive, they were patient throughout the show, says Pereira.

"We had people lined up at 9:30 a.m. for an 11 a.m. test drive," he adds.

Also back this year was a "Performance Zone," with some 8,000 square feet of space devoted to a selection of some 40 vehicles, among them the Pagani Huayra carbon fiber model.

Similar to pre-show events done elsewhere, Montreal had its own charity preview, raising a record $702,000 in one night and a total of nearly $5 million in the last 10 years.

Show organizers also held a ticketed comedy evening in association with the Just for Laughs Comedy Festival

At the end of the auto show, one lucky winner got to choose a Ford Mustang Fastback, a vehicle valued at $45,000 which they'll have delivered sometime in May.

Profile: Montreal International Auto Show

Dates:
Jan. 15-24, 2016

Place:
Palais de Congres de Montreal

Exhibit Space:
365,000 square feet

Tickets:
Adults (over 12), $16; Seniors (65 plus), students $13; Children (6-12), $6; Children under 6, FREE; Family package, $38.

Show Hours:
10 am-9:30 pm (closing at 6 pm last day of show)

Produced by:
Montreal Automobile Dealers Corporation

Show Contact:
ATAE Denis Dessureault
Executive Vice President, Montreal Automobile Dealers Corporation

Luis Pereira
Executive Director of the Montreal International Auto Show
l.pereira@ccam.qc.ca, 514.331.6571 ext. 228

Show Website:
www.montrealautoshow.com









Salt Lake City: Strong OEM participation dovetails with fun

Surely one of the big ideas that must have caught the eyes of show goers at the Utah International Auto Expo this year was a zip line that took riders from one end of the hall to the other.

Even so, ATAE Craig Bickmore of the New Car Dealers of Utah, which owns the event, produced by Motor Trend Auto Shows, wasn't one of those zip line riders. He did, however, report a healthy 6.9 percent increase in overall attendance over the previous year.

Indeed, crowds were steady throughout the event and the show had a long list of features designed just for that purpose.

'We really commend manufacturers for stepping up to make this a great show. It keeps getting better and better.'
—ATAE Craig Bickmore, Utah International Auto Expo
Those included a variety of vintage vehicles from the Ardell Brown Classic Cars Collection, among them a Sport Fury, 1925 Dodge Brothers, 1936 Chrysler Airflow, and a 1969 Dodge Challenger.

There was also a special display of Mustangs, with tribute to the Fox Body, the longest generation in the Mustang family (1979-1993) and well as Boss Mustangs, courtesy of the Northern Utah Mustang Owners Association.

Several specialty vehicles were also part of the show, including several from the Utah National Guard.

There was also a Bonneville Off Road Racing Display, which featured buggies, full-size trucks, mini-trucks, motorcycles and UTVs, along with a number of salt flat cards and street cars, courtesy of the Utah Salt Flats Racing Association.

Bickmore and his team have continued to work hard at making sure families get full value out of their attendance at the show, including an "Imagination Place" display that featured a music and movement education center designed to deliver affordable, fun, creative and playful experiences. The displays included anti-gravity swings and egg shakers that correlate to music.

Members of the Utah Highway Patrol were also on site with featured vehicles and a "Drunk Goggles" feature that demonstrate the negative effects of drinking and driving.

The features aside, it was clearly the automaker displays that drove the continued interest of show goers.

"We really commend manufacturers for stepping up to make this a great show," says Bickmore. "It keeps getting better and better."

Profile: Utah International Auto Show Expo

Dates:
January 15-18, 2016

Place:
South Towne Expo Center

Exhibit Space:
290,000 square feet

Tickets:
Adults, $10; Seniors and Military, $6; FREE, Children 12 and under on Martin Luther King Jr. Day.

Show Hours:
Friday, 11 am-10 pm; Saturday, 10 am-10 pm; Sunday & Monday 10 am-8 pm

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Craig Bickmore
Executive Director
The New Car Dealers of Utah
craigb@uada.com, 801.484.8845

Show Website:
www.autoshowutah.com












Washington: Snow shuts down first four days, but organizers remain positive

It's thankfully rare, but winter weather hit the Washington Auto Show this season, putting a pause on the first four days of the public show as the region was in a state of emergency.

ATAE John O'Donnell, who heads the Washington Area New Automobile Dealers Association, says the hardest impact to this year's event was a delay in the scheduled opening—from Friday, January 22 to Monday, January 25.

What was kept intact was the two Public Policy days of the show, which double as features for both media and industry executives.

'We always try to continuously improve despite the headwinds. We're already reviewing what we did well and what we can improve upon, looking forward to next year's show.'
—ATAE John O'Donnell, Washington Auto Show
Wednesday's highlight was "MobilityTalks"—held at the Rayburn House Office Building and featuring a luncheon with Senator Gary Peters (D-Mich.), chair of the Senate Smart Transportation Caucus.

The luncheon was followed by a panel discussion/Q&A that was organized in partnership with the Intelligent Transportation Society of America and moderated by Joseph White, transportation editor of Thomson Reuters. Speakers included representatives at the Federal Trade Commission, the Toyota InfoTechnology Center, the New York Department of Transportation, AutoNation, RideScout, and General Motors.

Thursday's Industry/Media Day included a range of speakers, among them John W. Mendel, executive vice president of American Honda Motor Co., and Dr. Ernest Moniz, secretary of the U.S. Department of Energy.

It was then that the adverse weather really hit the entire area, forcing the closure of the Walter E. Washington Convention Center.

By the following Tuesday, conditions had eased to the point where the show was back on schedule.

"We had a deluge of people arrive," says O'Donnell. "The first day was double our typical attendance, with the final day of the show breaking all records."

Accentuating the positive and looking at the Public Policy days, O'Donnell was pleased with that aspect of the show. "This was a high water mark for us, a resounding success in many ways," he says. "That's why the snow was just a big disappointment."

O'Donnell remains as positive going forward as he can be under the circumstances.

"We always try to continuously improve despite the headwinds," he says. "We're already reviewing what we did well and what we can improve upon, looking forward to next year's show."

One area that O'Donnell and his team will likely continue focusing on is the integration of social media with the auto show activities. "We had a huge improvement in that area, including a big surge when it comes to Instagram. We'll be doing what we can to build on that success.

Profile: Washington Auto Show

Dates:
Jan. 22-31, 2016

Place:
Walter E. Washington Convention Center

Exhibit Space:
725,000 square feet

Tickets:
$12, Adults, $5, Children (12 and under); FREE, under 5

Show Hours:
Fri., Jan. 22, noon-10 pm; Saturday., Jan. 23, 10 am to 10 pm; Sunday, Jan. 24, 10-7 pm; Mon. through Thurs., Jan. 25-28, noon to 9 pm; Friday, Jan. 29, noon-10 pm; Sat., Jan. 30, 10 am-10 pm; Sun., Jan. 31, 10 am-6 pm.

Produced by:
Washington Area New Auto Dealers Association

Show Contact:
ATAE John O'Donnell
jod@wanada.org, 202.237.7200

Show Website:
www.washingtonautoshow.com









Correction

A couple of newsletters ago, the Auto Show Report mistakenly used "old" photos from the Albany Auto Show instead of photos graciously provided to us by Kim Perrella of the Eastern New York Coalition of Automotive Retailers, which owns the show. Our apologies for the error. Below are a few of the photos that should have been in that profile.








Show Directory

Albany
Albany Auto Show
11/4/2016 - 11/6/2016

Albuquerque
New Mexico International Auto Show
4/15/2016 - 4/17/2016

Anaheim
Orange County Auto Show
10/6/2016 - 10/9/2016

Atlanta
Atlanta International Auto Show
3/9/2016 - 3/13/2016

Austin
Austin Auto Show
4/8/2016 - 4/10/2016

Baltimore
Motor Trend International Auto Show—Baltimore
2/4/2016 - 2/8/2016

Bedford, NH
New Hampshire Auto Show
10/23/2015 - 10/25/2015

Bethlehem, PA
Greater Lehigh Valley Auto Show
3/17/2016 - 3/20/2016

Birmingham
Alabama International Auto Show
4/7/2016 - 4/10/2016

Boston
New England International Auto Show
1/12/2017 - 1/16/2017

Buffalo
Buffalo Auto Show
2/11/2016 - 2/14/2016

Calgary
Calgary International Auto & Truck Show
3/9/2016 - 3/13/2016

Charleston
West Virginia International Auto Show
1/22/2016 - 1/24/2016

Charlotte
Charlotte International Auto Show
11/17/2016 - 11/20/2016

Chicago
Chicago Auto Show
2/13/2016 - 2/21/2016

Cincinnati
Cincinnati Auto Expo
2/17/2016 - 2/21/2016

Cleveland
Cleveland Auto Show
2/27/2016 - 3/6/2016

Columbus
Columbus International Auto Show
3/17/2016 - 3/20/2016

Dallas
DFW Auto Show in Dallas
3/16/2016 - 3/20/2016

Davenport
Iowa/Illinois Regional Auto Show
2/5/2016 - 2/7/2016

Dayton
Dayton Auto Show
2/25/2016 - 2/28/2016

Denver
Denver Auto Show
3/16/2016 - 3/20/2016

Detroit
North American International Auto Show
1/11/2016 - 1/24/2016

Edmonton
Edmonton Motor Show
4/7/2016 - 4/10/2016

Fort Worth
DFW Auto Show in Fort Worth
12/1/2016 - 12/4/2016

Greenville
South Carolina International Auto Show
1/14/2016 - 1/16/2016

Harrisburg, PA
Pennsylvania Auto Show
1/28/2016 - 1/31/2016

Hartford
Connecticut International Auto Show
11/18/2016 - 11/20/2016

Honolulu
First Hawaiian International Auto Show
3/18/2016 - 3/20/2016

Houston
Houston Auto Show
4/5/2017 - 4/9/2017

Indianapolis
Indianapolis Auto Show
12/26/2016 - 1/1/2017

Kansas City
Kansas City International Auto Show
3/2/2016 - 3/6/2016

Las Vegas
Las Vegas International Auto Show
11/25/2016 - 11/27/2016

Los Angeles
Los Angeles Auto Show
11/18/2016 - 11/27/2016

Louisville
Louisville Auto Show
1/15/2016 - 1/17/2016

Miami
Miami International Auto Show
11/6/2015 - 11/15/2015

Milwaukee
Greater Milwaukee International Auto Show
2/20/2016 - 2/28/2016

Minneapolis/St. Paul
Twin Cities Auto Show
3/12/2016 - 3/20/2016

Montreal
Montreal International Auto Show
1/15/2016 - 1/24/2016

New Orleans
Greater New Orleans International Auto Show
3/4/2016 - 3/6/2016

New York
New York International Auto Show
3/25/2016 - 4/3/2016

Oklahoma City
Oklahoma City International Auto Show
3/4/2016 - 3/6/2016

Oklahoma City
Oklahoma State Fair Auto Show
9/15/2016 - 9/25/2016

Omaha
Midlands International Auto Show
1/28/2016 - 1/31/2016

Orlando
Central Florida International Auto Show
11/24/2016 - 11/27/2016

Philadelphia
Philadelphia International Auto Show
1/30/2016 - 2/7/2016

Phoenix
Arizona International Auto Show
11/24/2016 - 11/27/2016

Pittsburgh
Pittsburgh International Auto Show
2/12/2016 - 2/15/2016

Portland
Portland International Auto Show
1/28/2016 - 1/31/2016

Providence
Northeast International Auto Show
2/12/2016 - 2/14/2016

Richmond
Virginia Motor Trend International Auto Show
3/11/2016 - 3/13/2016

Rochester
Rochester International Auto Show
3/3/2016 - 3/6/2016

Sacramento
Sacramento International Auto Show
10/21/2016 - 10/23/2016

Saint Louis
Saint Louis International Auto Show
1/28/2016 - 1/31/2016

Salt Lake City
Utah International Auto Expo
1/15/2016 - 1/18/2016

San Antonio
San Antonio Auto & Truck Show
11/19/2015 - 11/22/2015

San Diego
San Diego International Auto Show
12/31/2015 - 1/3/2016

San Jose
Silicon Valley International Auto Show
1/7/2016 - 1/10/2016

Seattle
Seattle International Auto Show
10/8/2015 - 10/11/2015

Spokane
Spokane International Auto Show
2/12/2016 - 2/14/2016

Tampa
Tampa Bay International Auto Show
12/2/2016 - 12/4/2016

Toledo
Greater Toledo Auto Show
1/28/2016 - 1/31/2016

Toronto
Canadian International Auto Show
2/12/2016 - 2/21/2016

Tulsa
Tulsa Auto Show
4/15/2016 - 4/17/2016

Vancouver
Vancouver International Auto Show
3/23/2016 - 3/27/2016

Virginia Beach
Hampton Roads International Auto Show
1/8/2016 - 1/10/2016

Washington
Washington Auto Show
1/22/2016 - 1/31/2016

Credits/Contacts:

Automotive Trade Association Executives

8400 Westpark Drive
McLean, VA 22102
703-821-7070

Craig Bickmore
ATAE Chairman

Jennifer Colman
ATAE Executive Director
jcolman@nada.org

ASNA Committee

Chris Adelmann
St. Louis Auto Show
cadelmann@stlautos.com

Rod Alberts
North American International Auto Show
ralberts@dada.org

Loretta Allman
Charlotte International Auto Show
loretta@charlotteautoshow.org

Stacey Castle
Sacramento International Auto Show
stacey@castlecommunications.net

Greg Remensperger
Portland International Auto Show
greg@oregonautodealers.org

Mark Schienberg
New York International Auto Show
mark@gnyada.com

Jim Tolkan
Greater Milwaukee International Auto Show
jim@adamm.com

Lou Vitantonio
Cleveland Auto Show
lvitt@gcada.org

Tam Webb
Midlands International Auto Show
tam.webb@owh.com

The Auto Show Report

Joe Rohatynski, senior editor
joe@roharpr.com

J.D. Booth, writer
jd@jdbooth.com

Marc Harlow, writer
marc@roharpr.com

If you don’t want to receive future e-mails from ASNA, e-mail imailsrv@asna-atae.com with unsubscribe newsletter as the body of the message.