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ASNA - The Auto Show Report
Volume Twelve, Issue Two - February 2017
In This Issue:

Industry News
» U.S. auto sales reach year high after Dec. surge
» Connected car industry $130b a year by 2019?
» Volvo adding Skype for Business to new 90 series
» Faraday not as bright as once hoped
» Technology helping to create ultra-realistic visualizations
» Toyota owners keep vehicles longer: Japanese study
» Detroit show raises $5M for children's charities


Show Profiles
» Albany: Show looks beyond election to brand new facility in state capital
» Bedford: New dates result in 30 percent attendance boost
» Charlotte: Show helps celebrate 75 years of Jeep and USO
» Fort Worth: New displays, Ram Truck Territory experience among highlights
» Hartford: 'Show me the tech' appears to be the call from attendees
» Las Vegas: Show continues to reinvent itself with new features
» LA: Lines between technology and autos continue to blur
» Phoenix: Organizers continue adjusting to exhibitor space requests
» Seattle: New, successful program came in a dream


» Show Directory
» Credits/Contacts

Industry News

U.S. auto sales reach year high after Dec. surge

Reuters reported that U.S. sales of cars and trucks hit a record high in 2016, fueled by strong consumer confidence and relatively low fuel prices. As a result, shares of General Motors rose 5.5 percent and Ford stock was up by 4.6 percent in the first week of January. Autodata Corp. said 2016 U.S. auto sales of 17.55 million were 0.4 percent higher than the previous record, which was set a year earlier. December sales rose three percent, a pace that on a seasonally adjusted basis was 18.43 million vehicles, a number that widely beat expectations of 17.7 million vehicles, the projections of economists polled by Thomson Reuters.

Connected car industry $130b a year by 2019?

A report from Transparency Market Research is predicting the global connected car market could be worth $131.9 billion annually. Buoying that report is news from GM China that Shanghai Onstarhas more than 1 million new customers. The news includes an intensified competitive landscape, with the entry of companies such as Sierra Wireless, Gemalto, Verizon Communications and Microsoft, to say nothing of several automakers diving right in. The report also noted that market demand for the latest in connectivity technology, including 4G, now makes up more than 30 percent of the market. There is also increasing interest in the development of advanced navigation systems for connected cars. "The growing demand for real time updates about traffic has made the navigation system… the most sought after feature in connected cars," according to the TMR report.

Volvo adding Skype for Business to new 90 series

Volvo Cars says it is introducing Skype for Business, the Microsoft-owned collaborative productivity app, to its new 90 series cars. Already actively used by millions of people globally, Skype for Business users would be able to join meetings with one click of the Volvo's large center display. Anders Tylman-Mikiewicz, vice president of consumer connectivity services at Volvo Car Group, said the automaker sees the move "is just the beginning of a completely new way of looking at how we spend time in the car." The partnership between Volvo and Microsoft also includes exploration of using Contana, Microsoft's intelligent personal assistant. Volvo is also working with Ericsson, which provides cloud-based solutions for the automaker.

Faraday not as bright as once hoped

Faraday Future, a start-up battery-carmaker, appears to be struggling, with reports of the departure of several executives, including Ding Lei, who, a report in TheDetroitBureau.com calls "the unofficial CEO" of Faraday. The company, the article said, has recently halted construction on a $1-billion Las Vegas assembly plant and has now been sued for failing to deliver payments due to a key contractor on that project. According to the article, mounting financial issues and the halt of work recently led the Nevada state treasurer to describe Faraday as a "Ponzi scheme." To further complicate things, a demonstration of Faraday's autonomous driving technology at the Consumer Electronics Show showed at least some "connection" problems.

Technology helping to create ultra-realistic visualizations

A new set of tools available to GM engineers in Warren, Mich., is promising to revolutionize the way future cars are designed, even to the point where some say automakers will be able to skip building expensive, time-consuming design prototypes. The news comes in an article by James M. Amend in WardsAuto.com, describing a new 3-D CAVE Automated Virtual Environment. Amend described the technology, which is located inside GM's global design headquarters, as being twice as powerful as an IMAX theater screen. Observers are given an unobstructed view of the product under testing through bleacher-like seating. The CAVE equipment is a four-sided cockpit, with designers able to sit wearing 3-D glasses with antennas that track their vision. The system uses 3DExcite DeltaGen software from Dassault Systemes. "We see things quickly, efficiently and cheaply," Sam Lute, lead virtual-reality designer at GM, told Amend in an interview. "It's is powerful software."

Toyota owners keep vehicles longer: Japanese study

Consumers looking to break a current high-water mark for longevity-11.6 years, according to IHS Markit-might want to look to Toyota, according to a story by Michael Strong on TheDetroitBureau.com. Some 32.1 percent of Toyota Highlander Hybrid owners have kept their vehicle more than 10 years with 32 percent of Toyota Prius owners doing the same. "The top 10 cars that people hold onto are all from Japanese automakers, which isn't surprising since they have a reputation for reliability," said Phong Ly, CEO of iSeeCars.com. Also unsurprising-of the top 10 cars, nine of them were SUVs and minivans. "These kinds of cars tend to be used as family cars, so they might be expected to be kept for many years if they're bought just as their owners start their families," added Ly.

Detroit show raises $5M for children's charities

The Charity Preview at the 2017 North American International Auto Show raised some $5 million for children's charities in Southeast Michigan. The gala also featured a performance by the Beach Boys, which regaled the black tie crowd well into the evening at Detroit’s Cobo Center. Charity Preview has raised more than $106 million since it was established by members of the Detroit Auto Dealers Association in 1976.

Show Profiles

Albany: Show looks beyond election to brand new facility in state capital

When it comes to assessing the performance of this season's Albany Auto Show, Kim Perrella is actually preferring to look to next year for inspiration, especially with the opening of a new conference facility that promises to offer substantially more space than what's currently available.

For Albany, it's been quite a journey, having once hosted two separate events-one free to the public that was located at the Empire State Plaza; the other at the Times Union Center.

As of March 2017, the new Albany Capital Center, which will be operated by SMG, will include some 22,500 square feet of ballroom/exhibit space as well as 13,500 square feet of pre-function space.

Organizers of the Albany Auto Show are looking ahead to the day when they can take advantage of three adjoining spaces for their event. 'That's my dream show,' says Kim Perrella.


The new $30-million facility will also be connected by an enclosed walkway to a newly renovated hotel and further connections to the Empire State Plaza, the idea being that the auto show will ultimately be able to take advantage of all three spaces-the Albany Center, the Times Union Center and the Empire State Plaza.

The fact is, Perrella, vice president of Auto Shows and Member Relations at the Eastern New York Coalition of Automotive Retailers, where ATAE Deborah Dorman is president, is looking even further ahead, to the day when show organizers can take advantage of three adjoining spaces for their event.

"That's my dream show," she said.

As far as the most recent event was concerned, Perrella said she was pleased to see steady traffic, even with pressure going up against pressure from the election.

One strategy she used was with a "Drive the Vote" theme, with a $4,500 prize that the winner could use toward a new lease or purchase at a member dealership.

"The winner went and bought herself a brand new Acura," said Perrella.

Profile: Empire State Plaza Auto Show

Dates:
Nov. 4-6, 2016

Place:
Times Union Center

Exhibit Space:
50,000 square feet

Tickets:
Adult admission is $9 (includes facility fee) and children under 12 are free when accompanied by an adult. Special admission discount on Friday - all day, only $5

Show Hours:
Fri.: 11 am-7 pm; Sat.: 10 am-7 pm; Sun.: 10 am-5 pm.

Produced by:
The Eastern New York Coalition of Automotive Retailers, Inc.

Show Contact:
ATAE Deborah Dorman
President, Eastern New York Coalition of Auto Retailers
deborah@enycar.org 518.452.0584 (ext. 201)

Kim Perrella, auto show manager
kim@enycar.org, 518.452.0584, ext. 202

Show Website:
www.albanyautoshows.com















Bedford: New dates result in 30 percent attendance boost

As ATAE Pete McNamara said a year ago, he knew almost immediately why attendance at last season's New Hampshire Auto Show was basically flat compared to a year earlier, that reason being a surge in political activity that had potential show attendees distracted.

At the same time, McNamara was determined to do something about it, shifting the dates well beyond the election date.

"We made sure the show was 10 days past the election, which gave us enough of an advertising window to make sure we got our message out," he said.

McNamara, who relies on Motor Trend Auto Shows to produce the event, also increased his advertising budget by 20 percent.

'The study has helped tremendously as far as educating our dealers on the impact of this show. Even dealers who don't consider themselves close enough to Bedford to benefit from attendance at the show are starting to come around, one reason being we're able to show them how their brands are being strengthened.'
-ATAE Pete McNamara, referring to the 'Power of Auto Shows' study, commissioned by Auto Shows of North America


The result was a 30 percent increase in attendance, which puts the show "in the groove," he said.

McNamara is also continuing to learn lessons that he and his team are able to apply going forward, one being the importance of having a strong vehicle that will act as an attendance draw.

This year, that draw came in the form of the plug-in hybrid version of the 2017 Chrysler Pacifica minivan, which McNamara and his team were able to promote ahead of the event.

With the New Hampshire show still in its infancy (this year's event was just the fourth since it debuted), McNamara says he continues to rely on the "Power of Auto Shows" study, commissioned by Auto Shows of North America, by Foresight Research in 2016.

"The study has helped tremendously as far as educating our dealers on the impact of this show," said McNamara. "Even dealers who don't consider themselves close enough to Bedford to benefit from attendance at the show are starting to come around, one reason being we're able to show them how their brands are being strengthened."

More to the point, show organizers also take the time to survey attendees about where they're coming from by asking for zip codes. "Unless you have a massive influx of people, we're able to capture almost everyone coming through the doors," said McNamara.

Profile: New Hampshire Auto Show

Dates:
Nov. 18-20, 2016

Place:
NH Sportsplex

Exhibit Space:
85,000 square feet

Tickets:
Adults, $7; Seniors (62+), $6; Children (7-12), $5; Military (with ID), Children (6 and under), FREE

Show Hours:
Friday 12 noon-9 pm; Saturday 10 am-9 pm; Sunday 10 am-5 pm

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Peter McNamara
President, New Hampshire Automobile Dealers Association
603.224.2369, pmcnamara@nhada.com

Show Website:
www.nhautoshow.com












Charlotte: Show helps celebrate 75 years of Jeep and USO

When it comes to priorities, ATAE Loretta Allman, who manages the Charlotte International Auto Show as part of her duties as executive director of the Greater Charlotte Automobile Dealers Association, is pretty clear as to what matters for her dealers.

"Dealers want nothing more than to get people in their lots," she notes. "And for us, that means using the auto show to help do that."

One significant piece of that strategy has the Charlotte show embracing Ride and Drives, with four events included as part of this year's show-with vehicles from Chrysler, Mazda, Toyota and Chevrolet as part of the line-up.

'Dealers want nothing more than to get people in their lots. And for us, that means using the auto show to help do that.'
-ATAE Loretta Allman


But that was just the beginning. What also helped draw crowds was a display featuring the 75th anniversary of the Jeep, which coincided with the anniversary of USO-formed in February 1941 as United Service Organizations for National Defense by US President Franklin D. Roosevelt.

"We had one of the VIP vehicles, the type you would see on 'MASH,' with a refurbished AK47 mounted on it," said Allman. "It was a pretty nice display."

Also featured at the show was a display of vintage vehicles-including the oldest, a 1938 Buick-brought to the event courtesy of the Hornets Nest Region of the Automobile Club of America.

This year's charity preview, an annual event, benefitted all area YMCAs.

Back by popular demand was the show's History of the Automobile display, an attraction that takes attendees on a "walk back in time" that brings back memories for many.

Some of the best auto shows are known for offering potentially life-changing opportunities for education and in the case of Charlotte, that comes in the form of BRAKES-a non-profit organization that was founded by Doug Herbert after both of his sons were killed in an auto accident. Short for "Be Responsible and Keep Everyone Safe," BRAKES' mission is to prevent injuries and save lives by training and educating teenage drivers and their parents about the importance of safe driving.

Herbert, an NHRA driver when he is not traveling the country promoting BRAKES, brought his dragster to the auto show.

"It was a good show," said Allman, who put this year's relatively flat attendance numbers in perspective. "We've had at least two years of growth, including a 15 percent bump in 2014 and 9 percent last year."

Profile: Charlotte International Auto Show

Dates:
Nov. 17-20, 2016

Place:
Charlotte Convention Center

Exhibit Space:
250,000 square feet

Tickets:
Adults, $10; Children under 12, Free

Show Hours:
Thurs-Fri., noon-9 pm; Sat., 10 am-10 pm; Sun, 10 am to 6 pm

Produced by:
Greater Charlotte Automobile Dealers Association

Show Contact:
ATAE Loretta Allman, Show Director
loretta@charlotteautoshow.com, 704.364.1078



Show Website:
www.charlotteautoshow.com












Fort Worth: New displays, Ram Truck Territory experience among highlights

One of the highlights of this year's DFW Auto Show in Fort Worth, an event produced by the Dallas Fort Worth Metropolitan New Car Dealers Association, headed by ATAE Lee Chapman, is the ever-popular Ride and Drives, three of which featured Chevrolet, Ford, and Toyota vehicles.

But for Marianne Jones, director of communications, one of the "extra" highlights was the appearance of the Ram Truck Territory experience, a 30,000-square-foot interactive obstacle course designed to showcase FCA's truck line up.

"It's a whole new kit and we were privileged to see it here in Fort Worth this year," said Jones. "It was a big hit with our attendees and there were constant lines; in fact, every time I went back there, people were waiting. It was a fun event, even if you weren't specifically in the market."

'It was a big hit with our attendees and there were constant lines; in fact, every time I went back there, people were waiting. It was a fun event, even if you weren't specifically in the market,'
-Marianne Jones, talking about the Ram Truck Territory exhibit


Clearly, though, a good many people attending the show were in the market, based on an uptick in attendance at area dealerships, said Jones.

Another highlight of this year's event was a Classic Car Corral, which took place this year thanks to the initiative of David Hershey, vice president of creative services for CBS TV stations in Dallas and Fort Worth.

Hershey, who is a big fan of the Smokey and the Bandit film franchise, was instrumental in setting up the Classic Car Corral, which included a special tribute to the legendary vehicles from the 1977 movie.

Visitors also got to see a replica Kenworth 18-wheeler rig similar to the one Jerry Reed drove in the original movie, several black Trans Am replicas made famous by "Bandit" Burt Reynolds, and a 1977 Pontiac LeMans police car represented by Buford T Justice-portrayed in film by the late, great Jackie Gleason.

"He really gets into this sort of thing," said Jones of Hershey's role in the Classic Car Corral. "We also benefited from some great promotional announcements on the station, which really helped as well."

Although attendance at the show was down slightly from last year, Jones said the show provided a good momentum for dealers who continue to benefit from their exposure.

"Just about every exhibit was fresh this year," said Jones. "We have a healthy market and giving people the opportunity of seeing the new vehicles up close and personal is something that continues to generate excitement for us."

Profile: DFW Auto Show in Fort Worth

Dates:
Dec. 1-4, 2016

Place:
Fort Worth Convention Center

Exhibit Space:
270,000 square feet

Tickets:
Adults, $11; $1 discount coupons available at franchised new car dealers who are members of DFW NCDA; Senior Citizens 65 and older, $5; Children, 6-12, $5; and Children 5 and under, Free

Show Hours:
Thurs.-Friday, 1 pm-10 pm; Sat., 10 am-10 pm; Sun., 10 am-6 pm

Produced by:
Dallas Fort Worth Metropolitan New Car Dealers Association

Show Contact:
ATAE Lee J. Chapman, President,
Dallas Fort Worth Metropolitan New Car Dealers Association

Jo McKinley, VP and show coordinator
214.637.0531, jo.mckinley@dfwncea.com

Website:
www.ftworthautoshow.com












Hartford: 'Show me the tech' appears to be the call from attendees

While contending with bad weather is not something that's unusual for organizers of the Connecticut International Auto Show, this year things went very smoothly.

"We've had some incredible storms to deal with in the last couple of years, but not this year," noted Barbara Pudney of Paragon Group, which produces the show on behalf of the Greater Hartford Automobile Dealers Association and ATAE Jim Fleming. "We were very lucky and we did very well."

That included a four percent increase in attendance over last year, which for Pudney, is enough to make her smile.

We've had some incredible storms to deal with in the last couple of years, but not this year. We were very lucky and we did very well.'
-Barbara Pudney of Paragon Group


Starting with a press day "green drive" for journalists, the show benefited from significant coverage that helped drive attendance.

Once show goers were at the event, they had the opportunity to engage in Ride and Drive programs offered by Toyota and Mazda, with reports from both manufacturers of improved numbers from last year.

"We were quite happy to hear that," added Pudney.

Also returning from previous years was the "Heels and Wheels" event that offered women who brought in donations of gently used shoes a certificate for a Pink Cadillac martini, courtesy of event sponsor Cadillac (of course).

Pudney said she noticed a growing interest in technologies related to the prospect of autonomous driving, with safety features being offered becoming more and more important additions to new vehicles.

"People aren't talking about style as much as they are the technological features," she added.

From a show management standpoint, Pudney said she expects even more money to be spent on social media as the primary method of engagement with attendees.

Profile: Connecticut International Auto Show

Dates:
Nov. 18-20, 2016

Place:
Connecticut Convention Center

Exhibit Space:
140,000 square feet

Tickets:
Adults, $10; Children (6-12), $5; Free for 6 and under

Show hours:
Fri.-Sat., 10 am-8 pm; Sun., 10 am-5 pm

Produced by:
Paragon Group

Show Contact:
Barbara Pudney, Paragon Group
bpudney@paragonexpo.com, 800.258.8912
ATAE Jim Fleming, President
Connecticut Automotive Retailers Association
jfleming@ctcar.org, 860.293.2500

Show Website:
www.connautoshow.com









Las Vegas: Show continues to reinvent itself with new features

Organizers of the Las Vegas International Auto Show enjoyed a five percent bump in attendance compared with last year, but this is a show that "reinvents itself" every year, said Todd Hovsepian, the Motor Trend Auto Shows representative who lead the charge on behalf of the Thanksgiving weekend event.

The show is jointly owned by the Southern Nevada Franchised New Car & Truck Dealers Association, headed by ATAE Terry Mayfield, and the Nevada Auto Dealers Association, headed by ATAE Andy MacKay.

'We had eight [racing simulators] tethered together to make it even more exciting.'
-Todd Hovsepian of Motor Trend Auto Shows


Hovsepian, who has been with Motor Trend for three years, pointed to the addition of a Ride and Drive-Chevrolet brought its line-up of Silverado, Cruze, Cruze Hatchback, Malibu, Equinox, and Camaro to the show-along with repeat performances from Ford and Toyota.

There was also a full complement of simulators, set up in a "Race Room" configuration that allowed players to go head to head. "We had eight tethered together to make it even more exciting," said Hovsepian.

Also featured at the show was an exhibit by DuPont Registry Live, featuring several new exotics and classic vehicles, including a display of five Lamborghinis, courtesy of Lamborghini Las Vegas.

Along with the exotics, show goers could check out a collection of tricked-out and customized vehicles, including custom builds from this year's SEMA Show courtesy of Team Hybrid and M2M Motoring.

Another highlight was having the Chevrolet Bolt, the all-electric that is making the auto show rounds as "Motor Trend Car of the Year."

Profile: Motor Trend International Auto Show - Las Vegas

Dates:
November 25-27, 2016

Place:
Las Vegas Convention Center

Exhibit Space:
200,000 square feet

Tickets:
Adults, $10; Seniors (62 plus), $6; Military, $6; Children (7-12), $6; under 6, free; Kids Day - Sunday (12 & under), free

Show Hours:
Fri.-Sun., 9 am-6 pm

Show Contact:
Todd Hovsepian
Motor Trend Auto Shows
thovsepian@enthusiastnetwork.com, 310.363.4079

Terry Mayfield
Executive Director, Southern Nevada Franchised New Car & Truck Dealers Association
702.457.0556
ATAE Andy MacKay
Executive Director, Nevada Auto Dealers Association
775.331.6884

Show Website:
www.autoshowlv.com









LA: Lines between technology and autos continue to blur

A rebranding of the LA Auto Show's "Press Days" and Connected Car Expo, previously the "pre-public" entrée, got in full swing this year with the new name-AutoMobility LA-taking center stage.

The effort might best be summarized by Alexis Evans, director of communications and technology for the show, who said this year's was the first show that didn't focus solely on autos.

"Technology is taking over on so many different levels," said Evans. "We see AutoMobility LA as being the place where the tech and auto industries meet."

The show, produced by ANSA Productions on behalf of the Greater Los Angeles New Car Dealers Association and ATAE Bob Smith, was boosted with as many as 50 vehicle debuts, among them Jaguar's i-Pace concept, the Ford Eco-Sport SUV, and yet another SUV by Infiniti.

'Technology is taking over on so many different levels. We see AutoMobility LA as being the place where the tech and auto industries meet.'
-Alexis Evans of the LA Auto Show


"It's almost like it was the year of the SUV," quipped Evans.

The show also featured an area dubbed GO, a wide variety of "movement reimagined" options designed to capture the imagination of attendees. Just a few of those:
  • the Green Transporter EV3 from abc Mobility, a rechargeable electric scooter that can be ridden on the street as well as sidewalk. Riders don't need a driving license or registration.
  • AutoGravity, said to be a partnership with banks that offers a secure and convenient platform that empowers customers with multiple finance offers within its network of trusted car dealerships.
  • Spira4u is a 550-pound vehicle built for ultimate safety and fun, but also offering affordability and 300 MPGe for eco-friendliness. Spira is made primarily from low-density polypropylene foam with a patented honeycomb chassis.
Evans said AutoMobility LA represents the extension of an ongoing relationship with the LA Auto Show that will continue to grow. "It will be interesting to see how it will transform as the years go by," she said.

Profile: LA Auto Show & Connected Car Expo

Dates:
Nov. 18-27, 2016

Place:
Los Angeles Convention Center

Exhibit Space:
760,000 square feet

Tickets:
Adults: Mon-Thurs - $12, Fri -Sun - $15; Children any day: (6-12), $5; Under 5, free when accompanied by adult; Seniors (65 +) any day - $10

Produced by:
ANSA Productions
Lisa Kaz, President
Terri Toennies, EVP and General Manager
terri@laautoshow.com; 310.444.1850
Greater Los Angeles New Car Dealers Association ATAE Bob Smith
Executive Director
bob.smith@glancda.org, 213.748.0240

Show Websites:
www.laautoshow.com
www.automobilityla.com









Phoenix: Organizers continue adjusting to exhibitor space requests

In at least some respects, this season's Arizona International Auto Show might be called something of a reset given the changes ATAE Knox Ramsey undertook regarding a reconfiguration of display space at the Phoenix Convention Center.

While this season's show was the second year in which space was reallocated, it was something Ramsey said was important based on the number of requests from one or more exhibitors.

"The fact is, a major move like this usually requires a string of other changes, but we felt good about how we were able to accommodate as many requests as possible," he added.

One of the most common elements was a desire to group together several franchises, notably displays featuring Porsche, Jaguar and Land Rover, all dealerships owned by Penske.

An ongoing success for the auto show includes what Ramsey refers to as "Road Tests" (known as Ride and Drives at most other shows).

'With so many things to absorb around the topic of automobiles today, the auto show is a great way to learn about as much as possible in a relatively short period of time.'
-ATAE Knox Ramsey


"They're very successful here in that we have space immediately adjoining the main entrances and we're able to close down the streets to public traffic," said Ramsey. "It's easier that way for manufacturers to stage their events."

Surveys by auto show organizers-the event is produced by Motor Trend Auto Shows-indicate that about 20 percent of attendees specifically came to the auto show to take part in one or more of the Road Tests.

From Ramsey's point of view, a central focus for the auto show is providing an opportunity for consumers to be educated around what's available in the market.

"With so many things to absorb around the topic of automobiles today, the auto show is a great way to learn about as much as possible in a relatively short period of time," he added.

But there's also the idea that an auto show provides a level of entertainment that appeals to attendees.

"Some 21 percent of people say they came because it's fun," said Ramsey. "With manufacturers now providing simulators, or even games that people can play, and things like photo booths, they're doing a good job of engaging consumers."

Ramsey, reflecting on the massive changes that have occurred in the market since the recession, makes the point that retail sales over the last seven years have doubled.

"Now what you're seeing is a leveling out of that growth," he said. "Still, our dealers are selling at robust levels and they had a nice spike in November following the show. We're obviously happy with that."

Profile: Arizona International Auto Show

Dates:
Nov. 24-27, 2016

Place:
Phoenix Convention Center

Exhibit Space:
325,000 square feet

Tickets:
Adults, $11; Seniors, Children (7-12), Military, $7; children under 6 admitted FREE when accompanied by an adult.

Hours:
Thurs., 9 am-7 pm; Fri.-Sat., 9 am-9 pm; Sun., 9 am-7 pm

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Knox Ramsey
knox@aada.com, 602.468-0888 ext. 104

Show Website:
www.autoshowphoenix.com












Seattle: New, successful program came in a dream

Sometimes when talking to auto show directors about a particularly awesome idea, the standard "it was a team effort" is not uncommon.

It was refreshing then to hear a different sort of answer from ATAE Vicki Giles Fabre, who heads the Seattle International Auto Show along with serving as executive vice president of the Washington State Auto Dealers Association.

The question was around an idea introduced at this year's auto show, an art infused competition and charity giveaway that had as its core the pedal cars children have had for generations.

Titled #ArtCars4KidsCause, the initiative saw 15 pedal cars-which Fabre bought several months earlier-that were first given a coat of primer and put in the hands of 11 local artists. Those artists then unleashed their imagination and talent to transform the vehicles into one-of-a-kind works of art before being displayed at the auto show.

'It actually came to me in a dream and when I woke up, I thought to myself 'where did that come from?''
-ATAE Vicky Giles Fabre


It's apparently a project that has momentum, with the "art" to be auctioned off at various events, all in support of the Seattle Children's Home.

But back to the question of who came up with the idea.

"I did!" said Fabre, the delight in her voice coming through loud and clear. "It actually came to me in a dream and when I woke up, I thought to myself 'where did that come from?'"

She did later recall that similar events, like Chicago's "Cows on Parade," an event that began in 1999, but which was itself inspired by a similar exhibition of lions on display around the city of Zurich in 1986.

For now at least, this is Fabre's "home run" event at the Seattle International Auto Show, raising some $40,000 for charity.

Ryan Henry Ward, considered to be Seattle's most prolific muralist, was on hand to paint one of the cars on the Saturday of the show and visitors were also able to get a free caricature of themselves in their favorite pedal car.

This year's show was heavily promoted, with organizers increasing their advertising by some $100,000 over previous years, an initiative that paid off with a 19 percent increase in attendance.

"We started with social media a lot earlier than we had in the past," said Fabre. "And bringing in the pedal car project and using that as the basis for a lot of our online promotions also helped with the momentum."

Profile: Seattle International Auto Show

Dates:
Nov. 10-13, 2016

Place:
CenturyLink Field Event Center

Exhibit Space:
240,000 square feet

Tickets:
$15, adults; $12, seniors and military; children 12 and under FREE, seniors, $12. Show has a number of discount ticket opportunities.

Show Hours:
Thursday, 2 pm-9 pm; Friday, noon-9 pm; Saturday, 9 am-9 pm; Sunday, 9 am-7 pm.

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Vicki Giles Fabre
Executive Director, Washington State Auto Dealers Association
206.433.6300, vfabre@wsada.org

Show Website:
www.seattleautoshow.com












Show Directory

Albany
Albany Auto Show
11/3/2017 - 11/5/2017

Albuquerque
New Mexico International Auto Show
4/21/2017 - 4/23/2017

Anaheim
Orange County Auto Show
10/6/2016 - 10/9/2016

Atlanta
Atlanta International Auto Show
3/22/2017 - 3/26/2017

Austin
Austin Auto Show
3/24/2017 - 3/26/2017

Baltimore
Motor Trend International Auto Show唯altimore
2/9/2017 - 2/12/2017

Bedford, NH
New Hampshire Auto Show
11/18/2016 - 11/20/2016

Bethlehem, PA
Lehigh Valley Auto Show
3/23/2017 - 3/26/2017

Birmingham
Alabama International Auto Show
4/6/2017 - 4/9/2017

Boston
New England International Auto Show
1/12/2017 - 1/16/2017

Buffalo
Buffalo Auto Show
2/9/2017 - 2/12/2017

Calgary
Calgary International Auto & Truck Show
3/15/2017 - 3/19/2017

Charleston
West Virginia International Auto Show
1/27/2017 - 1/29/2017

Charlotte
Charlotte International Auto Show
11/17/2016 - 11/20/2016

Chicago
Chicago Auto Show
2/11/2017 - 2/20/2017

Cincinnati
Cincinnati Auto Expo
2/8/2017 - 2/12/2017

Cleveland
Cleveland Auto Show
2/24/2017 - 3/5/2017

Columbus
Columbus International Auto Show
3/16/2017 - 3/19/2017

Dallas
DFW Auto Show in Dallas
3/22/2017 - 3/26/2017

Dayton
Dayton Auto Show
2/23/2017 - 2/26/2017

Denver
Denver Auto Show
4/5/2017 - 4/9/2017

Detroit
North American International Auto Show
1/14/2017 - 1/22/2017

Edmonton
Edmonton Motor Show
4/20/2017 - 4/23/2017

Fort Worth
DFW Auto Show in Fort Worth
12/1/2016 - 12/4/2016

Greenville
South Carolina International Auto Show
1/20/2017 - 1/22/2017

Harrisburg, PA
Pennsylvania Auto Show
1/26/2017 - 1/29/2017

Hartford
Connecticut International Auto Show
11/18/2016 - 11/20/2016

Honolulu
First Hawaiian International Auto Show
3/24/2017 - 3/26/2017

Houston
Houston Auto Show
4/5/2017 - 4/9/2017

Indianapolis
Indianapolis Auto Show
12/26/2016 - 1/1/2017

Kansas City
Kansas City International Auto Show
3/8/2017 - 3/12/2017

Las Vegas
Las Vegas International Auto Show
11/25/2016 - 11/27/2016

Los Angeles
Los Angeles Auto Show
11/18/2016 - 11/27/2016

Louisville
Louisville Auto Show
1/20/2017 - 1/22/2017

Miami
Miami International Auto Show
9/10/2016 - 9/18/2016

Milwaukee
Greater Milwaukee International Auto Show
2/25/2017 - 3/5/2017

Minneapolis/St. Paul
Twin Cities Auto Show
3/11/2017 - 3/19/2017

Montreal
Montreal International Auto Show
1/26/2017 - 1/29/2017

New Orleans
Greater New Orleans International Auto Show
3/24/2017 - 3/26/2017

New York
New York International Auto Show
4/14/2017 - 4/23/2017

Oklahoma City
Oklahoma City International Auto Show
3/10/2017 - 3/12/2017

Oklahoma City
Oklahoma State Fair Auto Show
9/15/2016 - 9/25/2016

Omaha
Midlands International Auto Show
1/26/2017 - 1/29/2017

Orlando
Central Florida International Auto Show
11/24/2016 - 11/27/2016

Philadelphia
Philadelphia International Auto Show
1/28/2017 - 2/5/2017

Phoenix
Arizona International Auto Show
11/24/2016 - 11/27/2016

Pittsburgh
Pittsburgh International Auto Show
2/17/2017 - 2/20/2017

Portland
Portland International Auto Show
1/26/2017 - 1/29/2017

Providence
Northeast International Auto Show
1/27/2017 - 1/29/2017

Richmond
Virginia Motor Trend International Auto Show
2/17/2017 - 2/19/2017

Rochester
Rochester International Auto Show
3/2/2017 - 3/5/2017

Sacramento
Sacramento International Auto Show
10/21/2016 - 10/23/2016

Saint Louis
Saint Louis International Auto Show
1/19/2017 - 1/22/2017

Salt Lake City
Utah International Auto Expo
1/13/2017 - 1/16/2017

San Antonio
San Antonio Auto & Truck Show
11/10/2016 - 11/13/2016

San Diego
San Diego International Auto Show
12/29/2016 - 1/2/2017

San Jose
Silicon Valley International Auto Show
1/5/2017 - 1/8/2017

Seattle
Seattle International Auto Show
11/10/2016 - 11/13/2016

Spokane
Spokane International Auto Show
2/10/2017 - 2/12/2017

Tampa
Tampa Bay International Auto Show
12/2/2016 - 12/4/2016

Toledo
Greater Toledo Auto Show
1/26/2017 - 1/29/2017

Toronto
Canadian International Auto Show
2/17/2017 - 2/26/2017

Tulsa
Tulsa Auto Show
4/7/2017 - 4/9/2017

Vancouver
Vancouver International Auto Show
3/28/2017 - 4/2/2017

Virginia Beach
Hampton Roads International Auto Show
1/13/2017 - 1/15/2017

Washington
Washington Auto Show
1/27/2017 - 2/5/2017

Credits/Contacts:

Automotive Trade Association Executives

8400 Westpark Drive
McLean, VA 22102
703-821-7070

Craig Bickmore
ATAE Chairman

Jennifer Colman
ATAE Executive Director
jcolman@nada.org

ASNA Committee

Mike Gempp
ASNA Chairman
Manager, Philadelphia Auto Show
mike@phillyautoshow.com

Rick Baker
Miami International Auto Show
rbaker@sfada.net

Chris Konecki
Chicago Auto Show
Ckonecki@cata.info.com

Sean Brickell
Hampton Roads International Auto Show
sean@hrada.com

Jo McKinley
DFW Auto Show
jo.mckinley@dfwncda.com

Paul Stasiak
Buffalo Auto Show
pstasiak@nfada.com

Lou Vitantonio
Cleveland Auto Show
lvitt@gcada.org

Jennifer Whisenant
Alabama International Auto Show
jennifer@bhamauto.org

The Auto Show Report

Joe Rohatynski, senior editor
joe@roharpr.com

J.D. Booth, writer
jd@jdbooth.com

Marc Harlow, writer
marc@roharpr.com

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