ASNA Logo Volume 4, Issue 4 - March 2006
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the Auto Show Report
A compilation of news and developments for and about Auto Shows of North America. To find out more, visit www.asna-atae.com

Contents:

Industry News
  • Automotive Hall of Fame announces 2006 inductees
  • Connecticut International Auto Show signs with Paragon Group
  • BMW 3-Series named World Car of the Year
  • GM opens permanent 'Ride and Drive' on Las Vegas strip

    Sponsor Profiles

  • SEMA helps ‘mainstream’ customization of vehicles
  • Convention & Show Services pulls it all together for Detroit show

    Show Profiles

  • Edmonton: Long lines despite advance ticket sales
  • Montreal: New ‘green future’ display strikes a chord
  • Portland: Weather cooperates (it rained) at Northwest’s selling show
  • Providence: East Coast show gets boost from Detroit
  • San Jose: It’s ‘the city’ in the Bay Area

    Show Directory

  • Alphabetical listing of ASNA shows and dates for 2005-2006



    Auto Shows of North America (ASNA) is a committee of Automotive Trade Association Executives. The Mission of ASNA is to be the industry resource for auto show information and education, and to provide a network for communication between show executives, manufacturers, other industry affiliates and media.



    Automotive Hall of Fame announces 2006 inductees

    Seven individuals representing automotive racing, design, manufacturing, management and bold innovation have been selected for induction into the Automotive Hall of Fame. The list, which includes Nuccio Bertone, Dale Earnhardt, Bill France Jr., Wayne Huizenga, Shojiro Ishibashi, Arjay Miller and Bruno Sacco, were announced at the International Motor Press Association meeting at the New York International Auto Show. Formal induction ceremonies will take place in Dearborn, Mich., on Oct. 3, 2006. Additional details on the Automotive Hall of Fame, including full details on this year’s class of inductees, is available on the organization’s Web site: www.automotivehalloffame.org.




    Connecticut International Auto Show signs with Paragon Group

    The Greater Hartford Automobile Dealers Association (GHADA) has awarded the contract to produce the Connecticut International Auto Show to Paragon Group, Inc. Paragon will manage the transition of the show from its previous location at the Connecticut Expo Center to its new home Nov. 16-19, 2006 at the just-completed Connecticut Convention Center. “We’re very excited to be working with the GHADA to grow the auto show as it nearly doubles in size with its relocation to the new convention center,” explains Garry Edgar, president of the Paragon Group. “We appreciate the vote of confidence in us from the association, as we look forward to working with them to shape the auto show into an even bigger event for the greater Hartford area.” Paragon’s auto show division includes two ASNA shows - the New England International Auto Show and the Portland International Auto Show - as well as the Jacksonville International Car & Truck Show.




    BMW 3-Series named World Car of the Year

    From an initial entry list of 27 new vehicles from all over the world, the BMW 3-Series has been named World Car of the Year by the group of automotive journalists behind the non-profit corporation. Announcements for the awards program were made at the New York International Auto Show on April 13. Starting from a field of 27 vehicles, the WCOTY’s finalists also included the Mazda MX-5 and the Porsche Cayman S. Also announced at the New York show were the World Performance Car (Porsche Cayman S), World Green Car (Honda Civic Hybrid), and World Car Design of the Year (Citroen C4).

    Citroen C4 Porsche Cayman S Honda Civic Hybrid





    GM opens permanent 'Ride and Drive' on Las Vegas strip

    GM has opened a new test facility on the famous Las Vegas Strip in an effort to convince thousands of tourists to try out its products.

    The attraction, called The Drive is part thrill ride and part marketing lab. For $10, anyone 18 or older who presents a valid driver's license and passes a breathalyzer test can take a spin in one of more than a dozen new GM vehicles ranging from the Cadillac Escalade to the Chevy Corvette.

    The Drive promotion is one of many efforts designed to draw attention to GM's cars. "Right now, we're using this as a pilot to see what the response is," said Ryndee Carney, a GM spokeswoman.

    Customers may choose to drive on one of two tracks - a high-speed oval with high-walled turns or a rugged off-road course boasting two "adventure trails." The promotion was lured to town by the Las Vegas Monorail, which runs an inner-city train system.The attraction sits at the shuttle stop outside the Sahara Hotel & Casino, where GM has leased an 11-acre site for six months. "It's going to bring people to the hotel," said Ron Garrett, the Sahara's director of marketing and entertainment.

     
    GM's The Drive feature at Las Vegas includes a variety of road surfaces for visitors to try out one of the automaker's vehicles. GM is hoping its "The Drive" exhibit in Las Vegas will spark interest in its vehicles.





    SEMA helps ‘mainstream’ customization of vehicles

    With an increasing emphasis on tuner vehicles and more and more auto shows catering to the interest, people like Peter MacGillivray are smiling more and more these days.

    MacGillivray, vice president of marketing and communications at the Specialty Equipment Market Association (SEMA), has good reason: once considered a fringe market that automakers had fleeting interest in pursuing, the business of customizing vehicles has become white hot. And part of the mainstream in auto shows throughout North America.

    “There’s been a shift in our industry over the last five years,” says MacGillivray. “Where vehicles used to be modified by customers on a second and third hand vehicle basis, they’re now turning to brand new vehicles.”

    One reason for the shift is SEMA itself.

    “We’ve been able to facilitate collaboration with OEMs,” says MacGillivray, referring to efforts to encourage automakers to make vehicles more “accessory friendly.”

    That can include providing an umbrella organization like SEMA with specifications on vehicles that make it possible for member companies to have custom parts ready for consumers to customize as soon as they drive off the lot.

    In a very practical sense, customer demand for personalizing virtually every aspect of a vehicle is such that OEMs can’t be everything to everyone.

    With that in mind, more and more manufacturers are coming to understand how cooperating with SEMA members can ultimately drive sales, says MacGillivray.

    “We’ve been able to demonstrate to manufacturers that something as simple as sharing paint codes will benefit them in that it allows companies to produce accessories that match,” he says. “Our members will be making better products, speed to market will be enhanced, and consumers will get excited about a vehicle, knowing they can turn it into something that fits them better.”

    SEMA's Peter MacGillivray with the Mini, one of many vehicles that customizers have come to love.

    As far as a direct presence at auto shows, MacGillivray says those have been limited, at least so far, to a very few, notably Chicago, where SEMA exhibited for the first time in 2005.

    “It was fantastic,” says MacGillivray. “It was a tremendous success for us and the feedback, not only from consumers but from the industry, was exciting.”

    While MacGillivray isn’t ruling out future SEMA exhibits, he did acknowledge the commitment in resources necessary to sustain a presence on the auto show circuit.

    “It’s also about coming up with the right mix and the right strategy for our organization,” he says.

    Also factoring into the thinking is the fact that SEMA as a trade organization has many programs, only a few of which directly target consumers.

    Still, consumer interest in customizing is making the organization’s members more visible, as a quick walk through an auto show will attest.

    “In LA, I was struck as I walked through various exhibits,” says MacGillivray. “I couldn’t find a single booth that didn’t have a customized vehicle on display.”

    Notably, he says, exhibitors are using those customized vehicles as a “magnet” for show goers. “Most automakers put it smack dab in the middle of their stand.”

    Next issue: More insights from SEMA on the craze to customize.




    Convention & Show Services pulls it all together for Detroit show

    Trust.

    For a business like Convention & Show Services, Inc., a family-run company that the North American International Auto Show (NAIAS) relies upon to manage its labor services, it’s an all-important quality and not one that Fred Tanari takes for granted.

    The founder of the company, which he now runs with sons Mark and Sam, Fred Tanari calls CSS something of a joint venture – where all involved work together for a common interest.

    “You work with the unions, earn their trust, have them understand what you’re working with and how you’re going about it,” says Tanari, speaking from an office he maintains in Detroit’s Cobo Center, home of the NAIAS (the company has a second location in Lincoln Park, where warehousing space gives exhibitors the flexibility of bringing in materials early).

    If that sounds easy, it’s only because Tanari and his staff make it so.

    The reality is that CSS, an Auto Shows of North America sponsor, manages the critical labor component that results in a virtual city of displays – many of them with the square footage of decent-sized home – all of which require assembling, then disassembling and preparing those same displays for shipping to their next destination.

    The CSS staff bring together a small army of carpenters, Teamsters, ironworkers and stage hands to make it all come together.

    Tanari’s rise from soldier to general began years ago, when he worked in the paint shop of a local display company. As he moved up in the company, taking on more and more responsibilities, he moved his office to Cobo Center, which was a client at the time. When the company was sold, Tanari could see the writing on the wall as far as his future with the firm was concerned. And it wasn’t looking good.

    “They’d replaced me with someone that I’d hired,” he says. “I knew it was just a matter of time before I would be gone.”

    Fred Tanari, right, with son Sam, at the company's offices in Cobo Center.

    Taking the initiative, Tanari left the firm and started CSS, bidding on events and eventually securing the contract with the NAIAS.

    With what amounts to a two-month moving in period, it’s a major undertaking but one that Tanari and his crews have come to both understand and tackle with enthusiasm, dedication and single-minded purpose.

    And they get it done.

    “We’re dealing with hundreds of pieces of equipment,” says Tanari, referring to the scissor lift, booms, and forklift trucks – equipment that exhibitors require to assemble their mammoth displays. “It took years to know where to go to rent the equipment, plus getting the people to operate it.”

    The challenge is compounded due to the size of Cobo Center, which is, by all accounts, undersized for the demand on space, including just 17 loading docks. But Tanari works with what he has, meaning CSS does a remarkable job of orchestrating the flow of equipment and displays.

    “It’s quite a project,” says Tanari. “There aren’t too many other places that are quite like this.”

    He ought to know. Even though the Cobo Center venue is the largest one for CSS, the company is involved in other shows throughout the country. At Cobo Center, the company is contracted for its services by organizers of February’s Detroit Boat Show as well as the Detroit Autorama, held a month later.

    And then there’s next year’s NAIAS, planning for which CSS begins almost immediately after the show ends in January. This past year, the schedule was even more hectic, the result of Super Bowl XL being hosted in the Motor City and Cobo Center being the venue for the NFL Experience, a pre-game extravaganza that included autograph sessions, clinics, and chats with coaches and players.

    What took two months to put together had to be disassembled and removed from Cobo Center in just six days.

    Tanari and CSS made it happen, a hurculean task for which Rod Alberts, executive director of both the Detroit Auto Dealers Association and the NAIAS, was grateful.

    “It takes a great deal of effort and, particularly, coordination of everyone involved in producing a show like the North American International Auto Show,” says Alberts. “The people of Convention & Show Services, including Fred Tanari and the entire team, do an exemplary job of making sure the myriad of exhibits we have come together when we need them. They are a vital part of what we do and we’re very grateful for their dedication and attention to detail. It’s a job that simply couldn’t be done without them.”

    Tanari says teamwork is critical to getting the work done.

    “The biggest thing is having the cooperation of everyone,” he says, again referring to the trust issue that CSS has built with organized labor.

    That cooperative spirit includes giving exhibitors, whose complex displays require extensive knowledge to put together, the ability to use the same crews year after year, a practice that wasn’t always consistent with union practices.

    “We’ve seen a big difference in the way we’ve been able to operate, again based on trust and explaining what’s needed,” says Tanari. “When an exhibitor leaves, they’ll have a list of people who worked their display and we’ll ask for those same people next year. If they’re available, we’ll get them.”

    It’s a mutually beneficial set up: for CSS, for labor, and for the exhibit companies.

    “To keep this show at the quality that it is, to make it as successful as it is, everyone understands how important it is to cooperate. You work together.”




    Edmonton: Long lines despite advance ticket sales

    Maybe it was the traditionally tough winter weather in one of Canada’s most northerly cities. Or perhaps it was cabin fever and people succumbing to the urge to simply get out and do something.

    Long lines in cold weather were a testament to the popularity of the Edmonton Motor Show 2006.

    Regardless of the reasons lines at this year’s Edmonton Motor Show were staggering, with wait times of between 45 minutes and one hour just to buy a ticket, despite the availability of advanced tickets.

    Bob Vilas, executive vice president of the Edmonton Motor Dealers Association and show manager, quickly went into high gear as the lines lengthened for the late January event.

    “Our staff along with those of Northlands [where the show is held] instructed Ticketmaster, who had every available ticket seller on duty, to print 1,800 adult tickets,” says Vilas. “They went out and started selling tickets to those in line that we could accommodate with cash purchases to facilitate faster entry into the show.”

    The result? Gone in 30 minutes.

    “We repeated this on four occasions throughout Saturday and Sunday, when we had record attendance for both of these days.”

    Vilas was pleased with the reception of various specialty displays, including exotics, hot rods, tuners, drifters and virtually every type of motor sport represented.

    New participants at the show included BMW and Mini and a Hummer display as well. New corporate displays helped drive the public’s enthusiasm for the show, says Vilas.

    Leading edge displays in Edmonton included a very popular Cadillac exhibit.

    “There were some great focal points of traffic through the show,” he says.

    One was the appearance of Michael Schumacher’s 2003 Formula One World Championship Ferrari. Canadian driver Alex Tagliani, who now drives for Team Australia, made an appearance at the show.

    “We ended up with six Lamborghinis, six Ferraris, the Carerra GT supercar and a number of British luxury vehicles, including the Aston Martin DB9 convertible,” says Vilas.

    One of the key changes for the show in recent years has been the introduction of interactive elements to the show, something that’s more and more expected, says Vilas.

    “We’ve addressed a number of issues by having these elements as part of the content. We’ve found that the show is now a family destination where all members can find something of interest. It’s also extended the time spent at the show by patrons and has widened the appeal to more women and young members of a family.”

    Profile: Edmonton Motor Show

    Date:
    Jan. 26-29, 2006

    Next year:
    March 1-4, 2007

    Place:
    Northlands AgriCom

    Exhibit Space:
    245,000 square feet

    Tickets:
    Adults, $10; Seniors/students, $7.50; Family Pass (2 adults, 3 students or younger), $24.50

    Show Hours:
    Thurs.-Sat., 10 am-10 pm; Sun., 10 am-6 pm

    Show Contact:
    Bob Vilas, ATAE
    bvilas@emdacars.com, 780.423.2401

    Discount Coupons:
    Advance ticket sales on admission, $8

    Show Website:
    www.emdacars.com






    Montreal: New ‘green future’ display strikes a chord

    On route to a greener future.

    It’s more than a wish; it’s a new feature the Montreal International Auto Show has introduced, the intention to capitalize on public interest and automaker response to a push for more eco-friendly vehicles as the price of fuel climbs and concerns over the effects of pollution remain high on the public’s agenda.

    “This is not a feature exhibit,” says Diane Belair, executive vice president of both the show and the Montreal Automobile Dealers Corporation. “It’s a permanent new segment for us.”

    With displays that include a manufacturer emphasis on alternative energy, the “Greener Future” area is sponsored by the federal government’s Natural Resources Canada and the province’s electric generator, Hydro-Quebec.

    Dedicating 10,000 square feet of a total of 365,000 square feet in exhibit space, the show was able to incorporate the presentation of a new awards category – Best New Alternative Power Vehicle – from the Automotive Journalists Association of Canada (AJAC).

    AJAC named the Honda Civic Hybrid as its 2006 winner in the category.

    The Montreal show's charity preview event raised more than a quarter million dollars for healthcare foundations in the area.

    The Montreal show held its second charity preview event, an idea Belair says, unabashedly, “we stole from Detroit and Chicago.”

    In 2005, the event’s inaugural year, the event raised some $150,000 for foundations attached to major hospitals in the area. This year, that number more than doubled to $316,000 with increases in sponsorships and a widening of the organizations benefiting from the evening. And with more beneficiaries comes more attendance.

    The charity preview event is something of a transition from previous years, where the “preview” was more of an industry.

    “Now it’s open to the public,” says Belair. “It makes for a nice donation on the part of the auto industry.”

    While there are many similarities to auto shows elsewhere in North America, Belair says Montreal has its differences, as does the rest of Canada. One is the type of displays likely to be seen.

    “I just came back from Chicago,” said Belair in an interview with The Auto Show Report. “Canadian shows probably pay more attention to feature exhibits.”

    Even then, Belair noted a number of differences between Montreal and Toronto, home of the Canadian International Auto Show.

    The Mercedes-Benz display was one of the more popular at the Montreal International Auto Show.

    “We don’t have as much space sponsorship as Toronto does,” she says.

    On the similarity side of the equation, shows like Montreal, being owned by the local dealership organization, have vehicle sales as their driving motivation, even if it might otherwise affect attendance at the auto show.

    “We were down just a notch,” says Belair. “But that happens every time we have a good year in vehicle sales, which we did, with sales up 2.3 percent.”

    The connection between vehicles sales and auto show attendance may not be universally shared among auto shows, but it does fit with exit surveys that show the number one reason for attending the show is to shop for a new vehicle.

    “It’s not very surprising,” says Belair.

    Editors Note: Is there a link between auto show attendance and the year’s vehicle sales? E-mail your thoughts and experiences to jd@jdbooth.com. Results will be published in an upcoming issue of The Auto Show Report.

    Profile: Montreal International Auto Show

    Date:
    Jan. 20-29, 2006

    Next year:
    Jan. 19-28, 2007

    Place:
    Palais de Congres, Montreal

    Exhibit Space:
    375,000 square feet

    Tickets:
    $12 adults (over 12), $10 seniors (65 plus), students, and groups of 20 or more, $4 children (6-12), free under 6.

    Show Hours:
    10am-10 pm (closing at 8 pm last day of show)

    Show Contact:
    Diane Belair, ATAE
    Executive Vice President, Montreal Automobile Dealers Corporation
    d.belair@ccam.qc.ca 514.331.6571 ext. 227

    Show Website:
    www.montrealautoshow.com






    Portland: Weather cooperates (it rained) at Northwest’s selling show

    Ahh, the weather.

    Crowds are what auto shows are all about. Including the Portland International Auto Show.

    In the U.S. Northwest, where the Portland International Auto Show makes its home, it’s more likely to rain. Which is a good thing.

    “That’s good show weather,” says Barbara Pudney, of the Paragon Group, which produces the show and enjoyed another sold-out event.

    Greg Remensperger would agree. As executive vice president of the Metro Portland New Car Dealers Association, he notes the event was a success from an attendance perspective, something that’s particularly important given its status as one of but two “selling” shows in the U.S. (the other being Louisville).

    “Our dealers had a very good response from the show,” says Remensperger. “January and February are always tough months here and they look to the auto show for help.”

    Terri Lyn Link, owner of Sandy, Ore.-based Siren Custom Cycles, held a fashion show in addition to a display of customized motorcycles.

    This year’s event was also something of a turnaround year for Portland, the result of a promotions push and, yes, the weather factor.

    “We’d had 30-plus days of straight rain,” says Remensperger. “People needed to get out and we gave them the opportunity to do something.”

    Besides the cars themselves, show goers came out to see a bit of biker heaven in Terri Lyn Link, owner of Sandy, Ore.-based Siren Custom Cycles. While the focus on motorcycles is nothing new at Portland (every year there is a motorcycle showcase), Link is notable as the first woman to win a biker’s build competition. She also designs and sells a line of clothing for women bikers and held a fashion show as part of her appearance.

    A display of historical race cars and a NASCAR simulator were among the popular exhibits at Portland.

    Another show highlight was a “history of stock car racing” exhibit that featured vehicles as far back as the 1940s with a NASCAR simulator added to what became a constant line of interested “riders” and a NASCAR moon bounce for children.

    While concepts were not as prevalent as in other years, Remensperger says a proliferation of redesigned production vehicles seemed to make up the difference, especially given the selling nature of the show.

    Other features at the Portland show included a promotion of automotive career opportunities through a show floor kiosk set up in cooperation with Oregonlive.com, which features current jobs available in the industry.

    Profile: Portland International Auto Show

    Date:
    Jan. 26-29, 2006

    Next year:
    Jan. 25-28, 2007

    Place:
    Oregon Convention Center

    Exhibit Space:
    350,000 square feet

    Tickets:
    Adults $10; Seniors, $8; Children (7-12), $5; 6 & under free

    Show Hours:
    Sunday, 10 am-7 pm; balance of show, 10 am-10 pm

    Show Contact:
    Greg Remensperger, ATAE
    Executive Vice President
    Oregon Auto Dealers Association
    Metro Portland New Car Dealers Association
    Greg@oregonautodealers.org, 503.233.5044

    Show Website:
    www.portlandautoshow.com






    Providence: East Coast show gets boost from Detroit

    For Jack Perkins, timing is everything, particularly as it applies to the Northeast International Auto Show in Providence, R.I.

    The last time The Auto Show Report interviewed Perkins (in 2004), the executive vice president of the Rhode Island Automobile Dealers Association had talked about how the Super Bowl game had coincided with the last day of the show, and one of the teams was a hometown favorite, the New England Patriots.

    While timing is still important, this year Perkins emphasized how being immediately after Detroit’s North American International Auto Show sets the tone for his event.

    “I think we benefit from that,” says Perkins, referring to the media interest and heightened industry awareness that comes from the Motor City. “We get a positive spin from the Detroit show and that creates real excitement for us.”

    Another timing factor is how the Rhode Island show has little area competition with which to concern itself.

    “Boston and Hartford are fall shows,” notes Perkins.

    Still, it’s the “after Detroit” timing that most benefits the event. “A lot of things are held up until Detroit,” says Perkins. “We get the benefit of being after that. The falls shows aren’t able to show vehicles that are waiting for the Detroit introductions.”

    Perkins also says the affiliation with the Motor Trend Auto Shows organization helps, especially with the publicity generated.

    Ford's Reflex concept car was a big hit at the Northeast International Auto Show in Providence, R.I.

    Vehicles shown included several hybrid models: the Chevrolet Silverado, Ford Escape, Honda Civic, Toyota Highlander and Toyota Prius among them, and pre-production models such as the Chevrolet Tahoe, Ford Edge, Ford Explorer Sport Trac, Ford Shelby Cobra GT500, and Saturn Sky.

    The Ford Reflex concept car and Dodge Caliber concept were also shown.

    There were also numerous motorcycle exhibits from Honda, Suzuki, Yamaha, Kawasaki, BMW, KTM, Moto Guzzi and Ducati.

    Special events this year included an appearance by Boyd Coddington, host of the Discovery channel TV show American Hot Rod.

    Kids Day (the last day of the show) featured an appearance by the ever-popular SpongeBob SquarePants, who posed for pictures (the first 200 in line received a complimentary photo).

    Perkins was pleased to report that attendance for the show was up more than 10 percent from a year earlier.

    And even more important is the response from local dealers, who are expecting a boost in sales following the event.

    “It was a very good show,” says Perkins. “Any way you measure it.”

    Profile: Northeast International Auto Show

    Date:
    Jan. 26-29, 2006

    Next year:
    January 25 - 28, 2007

    Place:
    Rhode Island Convention Center

    Exhibit Space:
    120,000 square feet

    Tickets:
    Adults, $9; Seniors, $6; Children (7-12) $3 (six and under free)

    Show Hours:
    Wed. 10 am-7 pm; Thurs.-Sat. 10 am-10 pm; Sun. 10 am-7 pm

    Show Contact:
    Jack Perkins, ATAE
    Executive Vice President, Rhode Island Automobile Dealers Association
    Jack Perkins@riadaonline.com, 401.732.6870

    Show Web site:
    www.motortrendautoshows.com/providence

    Discount Coupons:
    $2 off online weekday adult admission coupon.






    San Jose: It’s ‘the city’ in the Bay Area

    It’s one of the 10 biggest cities in the country. And its dealers reportedly sell three vehicles for every one in the city up the road.

    A long line of classic cars drew quite an interest at the San Jose show.

    Yet for Steve Smith, executive director of the San Jose International Auto Show, getting the message across to those who might think the little cable car town known as San Francisco is the place to be is still a challenge.

    “We have more people and more sales,” says Smith. “It’s only in exhibit space that we’re not the dominant show.”

    Yet the 280,000 square feet in the San Jose McEnery Convention Center is still large enough to have Smith dedicate some 80,000 square feet to a new Aftermarket Alley, a special area for car customizing enthusiasts. In that exhibit, DUB magazine was able to showcase several personalized vehicles owned by celebrities in the music and sports industries.

    The giant (and popular) DUB magazine display at San Jose.

    Attendance was further encouraged through a partnering arrangement with the San Jose Convention & Visitors Bureau, which included a $25,000 giveaway toward a new vehicle.

    Smith expects to see a Ride and Drive component incorporated into next year’s Aftermarket Alley space.

    But even beyond the vehicles being displayed – and they were considerable – Smith is reaching out to appeal to an audience that’s decidedly technologically oriented (remember, we’re talking about Silicon Valley).

    With that in mind, Smith and his association published the official show program online in a unique “click through” format from Real Read. Unlike other online formats, the publication, Bay Area Auto Trends, gives viewers a feeling they are reading a paper-based program, but with the enhanced ability to click on index items and jump to pages. Display advertisements appear exactly like a printed publication.

    Taking customization to an entirely new level.

    And the company behind the technology is in nearby Fremont.

    “It was a great way for us to go,” says Smith.

    San Jose also benefited from an association with Auto Shows of North America partner Adstrategies, which is now the show’s media buyer and provides important survey results to Smith’s organization.

    “Before, any surveys we did had very low numbers in terms of the number of people responding,” says Smith. “We quadruped our responses this time and that will give us the information we need to make further improvements to the show.”

    Profile: San Jose International Auto Show

    Dates:

    Jan. 4-8, 2006

    Next year:
    January 10 - 14, 2007

    Place:
    San Jose McEnery Convention Center

    Exhibit Space:
    200,000 square feet

    Tickets:
    Adults, $12 (weekdays $10); Children (7-12), $6; Seniors (62 plus, weekdays), $6; under 6 free

    Show Hours:
    Wed.-Thurs., noon-10 pm; Fri.-Sat., 10 am-10 pm; Sun., 10 am-7 pm

    Show Contact:
    Stephen C. Smith
    Executive Director, Silicon Valley Auto Dealers Association
    408.437.7557, sjias@sbcglobal.net

    Show Website:
    www.sjautoshow.com






    Auto Shows of North America Show Directory

    Albany
    Albany Auto Show
    11/3/2017 - 11/5/2017

    Albuquerque
    New Mexico International Auto Show
    4/13/2018 - 4/15/2018

    Anaheim
    Orange County Auto Show
    10/4/2018 - 10/7/2018

    Atlanta
    Atlanta International Auto Show
    3/21/2018 - 3/25/2018

    Austin
    Austin Auto Show
    4/20/2018 - 4/22/2018

    Baltimore
    Motor Trend International Auto Show, Baltimore
    2/8/2018 - 2/11/2018

    Bedford, NH
    New Hampshire Auto Show
    11/18/2016 - 11/20/2016

    Bethlehem, PA
    Lehigh Valley Auto Show
    3/22/2018 - 3/25/2018

    Birmingham
    Alabama International Auto Show
    4/12/2018 - 4/15/2018

    Boston
    New England International Auto Show
    1/11/2018 - 1/15/2018

    Buffalo
    Buffalo Auto Show
    2/8/2018 - 2/11/2018

    Calgary
    Calgary International Auto & Truck Show
    3/14/2018 - 3/18/2018

    Charleston
    West Virginia International Auto Show
    1/19/2018 - 1/21/2018

    Charlotte
    Charlotte International Auto Show
    11/2/2017 - 11/5/2017

    Chicago
    Chicago Auto Show
    2/10/2018 - 2/19/2018

    Cincinnati
    Cincinnati Auto Expo
    2/7/2018 - 2/11/2018

    Cleveland
    Cleveland Auto Show
    2/23/2018 - 3/4/2018

    Columbus
    Columbus International Auto Show
    3/15/2018 - 3/18/2018

    Dallas
    DFW Auto Show in Dallas
    2/14/2018 - 2/18/2018

    Dayton
    Dayton Auto Show
    2/22/2018 - 2/25/2018

    Denver
    Denver Auto Show
    4/4/2018 - 4/8/2018

    Detroit
    North American International Auto Show
    1/20/2018 - 1/28/2018

    Edmonton
    Edmonton Motor Show
    4/12/2018 - 4/15/2018

    Fort Worth
    DFW Auto Show in Fort Worth
    12/7/2017 - 12/10/2017

    Greenville
    South Carolina International Auto Show
    1/12/2018 - 1/14/2018

    Harrisburg, PA
    Pennsylvania Auto Show
    1/25/2018 - 1/28/2018

    Hartford
    Connecticut International Auto Show
    11/17/2017 - 11/19/2017

    Honolulu
    First Hawaiian International Auto Show
    4/13/2018 - 4/15/2018

    Houston
    Houston Auto Show
    4/5/2017 - 4/9/2017

    Indianapolis
    Indianapolis Auto Show
    12/26/2017 - 1/1/2018

    Kansas City
    Kansas City International Auto Show
    2/28/2018 - 3/4/2018

    Las Vegas
    Las Vegas International Auto Show
    11/24/2017 - 11/26/2017

    Los Angeles
    Los Angeles Auto Show
    12/1/2017 - 12/10/2017

    Louisville
    Louisville Auto Show
    1/19/2018 - 1/21/2018

    Miami
    Miami International Auto Show
    9/9/2017 - 9/17/2017

    Milwaukee
    Greater Milwaukee International Auto Show
    2/24/2018 - 3/4/2018

    Minneapolis/St. Paul
    Twin Cities Auto Show
    3/10/2018 - 3/18/2018

    Montreal
    Montreal International Auto Show
    1/19/2018 - 1/28/2018

    New Orleans
    Greater New Orleans International Auto Show
    3/16/2018 - 3/18/2018

    New York
    New York International Auto Show
    3/30/2018 - 4/8/2018

    Oklahoma City
    Oklahoma City International Auto Show
    3/9/2018 - 3/11/2018

    Oklahoma City
    Oklahoma State Fair Auto Show
    9/14/2017 - 9/24/2017

    Omaha
    Midlands International Auto Show
    1/18/2018 - 1/21/2018

    Orlando
    Central Florida International Auto Show
    11/23/2017 - 11/26/2017

    Philadelphia
    Philadelphia International Auto Show
    1/27/2018 - 2/4/2018

    Phoenix
    Arizona International Auto Show
    11/23/2017 - 11/26/2017

    Pittsburgh
    Pittsburgh International Auto Show
    2/17/2017 - 2/20/2017

    Portland
    Portland International Auto Show
    1/25/2018 - 1/28/2018

    Providence
    Northeast International Auto Show
    2/9/2018 - 2/11/2018

    Richmond
    Virginia Motor Trend International Auto Show
    2/16/2018 - 2/18/2018

    Rochester
    Rochester International Auto Show
    3/1/2018 - 3/4/2018

    Sacramento
    Sacramento International Auto Show
    10/20/2017 - 10/22/2017

    Saint Louis
    Saint Louis International Auto Show
    1/25/2018 - 1/28/2018

    Salt Lake City
    Utah International Auto Expo
    1/12/2018 - 1/15/2018

    San Antonio
    San Antonio Auto & Truck Show
    11/9/2017 - 11/12/2017

    San Diego
    San Diego International Auto Show
    12/28/2017 - 1/1/2018

    San Jose
    Silicon Valley International Auto Show
    1/4/2018 - 1/7/2018

    Seattle
    Seattle International Auto Show
    11/9/2017 - 11/12/2017

    Spokane
    Spokane International Auto Show
    2/9/2018 - 2/11/2018

    Tampa
    Tampa Bay International Auto Show
    11/17/2017 - 11/19/2017

    Toledo
    Greater Toledo Auto Show
    2/8/2018 - 2/11/2018

    Toronto
    Canadian International Auto Show
    2/16/2018 - 2/25/2018

    Tulsa
    Tulsa Auto Show
    4/13/2018 - 4/15/2018

    Vancouver
    Vancouver International Auto Show
    3/28/2018 - 4/1/2018

    Virginia Beach
    Hampton Roads International Auto Show
    1/12/2018 - 1/14/2018

    Washington
    Washington Auto Show
    1/26/2018 - 2/4/2018





    Credits/Contacts:

    Automotive Trade Association Executives
    8400 Westpark Drive
    McLean, VA 22102
    703.821.7072
    703.556.8581 - fax
    www.info@atae.info

    Gary Thomas, ATAE Chairman
    gthomas@iada.com

    Jennifer Lindsey, ATAE Executive Director
    jlindsey@nada.org

    Peter Hodges, ASNA Chairman
    madapeter@coxinet.net

    The Auto Show Report
    Joe Rohatynski, senior editor

    joe@joepr.com

    J.D. Booth, editor
    jd@jdbooth.com




  • ASNA Partners






    ASNA Manufacturing Partners