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ASNA 2.0 - The Auto Show Report
Industry News
» There's (still) room for you at the
   ASNA Summer Meeting
» Road & Track magazine moving from
   west coast to Michigan
» People on the Move

Show Profiles
» Baltimore: Steady attendance a
   welcome change from blizzard
   conditions
» Milwaukee: Show makes nice recovery
   from snow day
» Albany: Successful Ride and Drive has
   show organizers looking for more
» Atlanta: Celebrating 30 years in
   grand style
» Bethlehem: Bringing people what they
   want in an improving economy
» Richmond: Show brings excitement,
   traffic to area dealers as business
   resurges
» Vancouver: Canada's western-most
   show looking forward to new venue
» Albuquerque: Trucks dominate an
   economy insulated from economic
   swings

» Show Directory
» Credits/Contacts

Industry News

There's (still) room for you at the ASNA Summer Meeting

Even though the ASNA Summer Meeting is just a few days away (July 10-11 at the Stein Eriksen Lodge in Park City, Utah), it's not too late to register for this important and unique auto show conference.

With a keynote speaker, Dutch Mandel, editorial director of Autoweek, already confirmed, organizers are also pleased to have heard positively from several automakers, including Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, GMC, Jeep, Kia, Mitsubishi, Nissan, Ram, Subaru, Toyota, and Volkswagen, plus others who are still firming up their plans.

Part of the agenda will feature an OEM question and answer panel with Grace Morgan of GM, Joe Gallant of Nissan, Valerie McMahon of Kia, Bo Puffer of Chrysler and Tim Glynn of Volkswagen. Following the OEM panel will be an exhibit house question and answer panel with Greg Redmond from GPJ, John Pugh from Czarnowski and Scott Stubbs from H.B. Stubbs.

Attendees will see a DVD presentation - “As An Industry How Do We Get the Message Out About the Influence of Auto Shows on the Purchase Experience?” as well as a presentation on “How to Successfully Advertise Auto Shows by Thinking Out of the Box.”

National representatives from Univision, Pandora, and YuMe will discuss alternative media choices and there will be a presentation on advertising auto shows to smart phone users.

A round table discussion with participating OEMs, exhibit houses, and allied industry will be followed by an evening networking reception.

ATAE Stacey Castle, ASNA chair, who says she is happy to answer any additional questions, can be reached at 916.635.2728.

SPONSORS
Diamond Sponsors
Ethos
TrueCar

Platinum Sponsors
Alliance of Automobile Manufacturers
Chrysler

Gold Sponsors
American Fidelity
Carwoo!
Czarnowski
George P. Johnson
Recreation Vehicle Industry Association
Silver Sponsors
AutoTrader.com
Dealer Track
Federated Insurance
Freeman Decorating
General Motors
Global Automakers
JD Power
NADA Guide
TIME Magazine
Touch A Prize
Bronze Sponsors
AdStrategies
American Financial Services Association
Computerized Vehicle Registration
Dealers Edge
Fern Expo Services
Gail & Rice
GES
Gulf States Toyota
Hargrove
KPA
National Association of Dealer Counsel
Nexxt Show
Paragon Group
Productions Plus
Reynolds and Reynolds
Romanelli Event Services
Univision Communications

Road & Track magazine moving from west coast to Michigan


Larry Webster
Road & Track magazine will soon be moving its editorial offices from Newport Beach, Calif., to Ann Arbor, Mich. Publisher Hearst, which is based in New York, has named Larry Webster the magazine's new editor-in-chief, replacing Matt DeLorenzo. Webster had been automotive editor of Popular Mechanics, another Hearst title, since January 2010. Prior to that he was Detroit editor for PM and had worked at Car and Driver, which is based in Ann Arbor.






People on the Move

Julie Hamp
Julie Hamp
Julie Hamp, a former senior PR executive who left General Motors for the soft drink and snack industry, is back in the automotive field—as chief of U.S. communications at Toyota. Hamp, who joined PepsiCo in 2007, joined Toyota in late June. She replaces Jim Wiseman, who retired after 23 years at the automaker, the last two years in the top communications job. Hamp is a graduate of Ferris State University, Big Rapids, Mich., and holds a post-graduate degree from the Harvard Business School. She is based in Torrance, Calif., reporting to Toyota Motor Sales USA CEO Jim Lentz.
 
Travis Parman
Travis Parman
Travis Parman has joined Nissan Americas as its new director of corporate communications. Parman comes to the automaker from Pulte Group, where he was vice president of corporate communications. He previously worked at Lockheed Martin and held numerous positions at General Motors before joining Pulte. At Nissan, Parman will be responsible for aligning the automaker's communications efforts throughout the Americas. He will lead the teams responsible for all corporate communications activities including regional, manufacturing and policy communications, philanthropic efforts and crisis and strategic communications.

The Chicago Auto Show has assembled a new communications and marketing team it says will help keep pace with trends in the ever-changing traditional and social media landscape. The moves include Mark Bilek as director of communications and technology; Tim McBride as director of marketing; and Jennifer Morand as senior public relations and social media manager. Bilek, who first joined the Chicago Automobile Trade Association in 2006, will now oversee communications at the Chicago Auto Show, the CATA and the organization's web-based sales portal - DriveChicago.com. New to the team is McBride who has stints as director of marketing for the NHL Phoenix Coyotes and Loyola University of Chicago athletics on his resume. Morand is also new to the CATA, having worked at Foodmix Marketing Communications and prior to that Weber Shandwick, where she was media spokesperson for the "got milk?" campaign.

Mark Bilek
Mark Bilek
Tim McBride
Tim McBride
Jennifer Morand
Jennifer Morand

 
Stephen Berger
Stephen Berger
Stephen Berger has been named vice president of operations at Source Interlink Media, the corporation behind Motor Trend Auto Shows. Berger, who works out of the company's Harrisburg, Penn., office, comes to Motor Trend from MCR Federal, LLC, where he helped relocate more than 8,500 people at a government intelligence office to a new $3.2 billion facility in the Washington, D.C., area. At Source Interlink, Berger will also work on Endurocross and MiniMotoSX races. Before his work at MCR, Berger was an officer and pilot in the U.S. Air Force. He has a bachelor of science degree from the United States Air Force Academy and an MBA from Virginia Tech.

Andy Fuzesi
Andy Fuzesi
Andy Fuzesi, who for more than two decades has run the LA Auto Show as its general manager, will step down from that post next January. Fuzesi will continue to own half of the privately held parent company, and will remain an officer in a strategic role. Lisa Kaz, whose grandfather had worked for the Chicago, Cleveland and Miami auto shows, remains president of the company. The LA Auto Show is endorsed by the Greater LA New Car Dealers Association.

Show Profiles

Baltimore: Steady attendance a welcome change from blizzard conditions

While attendance at this season's Motor Trend International Auto Show Baltimore was neither up nor down, ATAE Peter Kitzmiller, president of the Maryland Automobile Dealers Association, has reason to be happy, especially thinking back to what happened to the show two years ago.

"We had a huge blizzard - 38 inches of snow - which basically wiped out one of our days altogether," said Kitzmiller. "Last year we made up for it with a dramatic increase."

This year's event was steady from an attendance standpoint. It was also one where a significant change in marketing tactics seems to be taking hold, said Kitzmiller.

"We used to rely fairly heavily on newspaper advertising," he noted. "That has been skewed dramatically. Now we're concentrating on TV, radio and, of course, Internet, with a big push in social media."

Kitzmiller said while it's still early days for gauging the success of the show's online presence, he's very pleased with the e-ticket program, which has grown "leaps and bounds."

He's also found success in the Ride and Drive phenomenon, this season adding Chrysler to a repeat experience hosted by GM.


Profile: Motor Trend International Auto Show Baltimore

Dates:
Feb. 7-10, 2013

Place:
Baltimore Convention Center

Exhibit Space:
240,000 square feet

Tickets:
$10, adults; $6, seniors (Thursday and Friday), $8, seniors (Saturday and Sunday), $6, military (with any DOD ID), $4, children (7-12), FREE, children under 7 and 12 and under on Family Day (Sunday).

Show Hours:
Thursday, noon-10 pm; Friday-Saturday, 10 am-10 pm; Sunday, 10 am-7 pm

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Peter Kitzmiller, President, Maryland Automobile Dealers Association
pkitzmiller@mdauto.org, 410.269.1710

Show Website:
www.AutoShowBaltimore.com

Milwaukee: Show makes nice recovery from snow day

Ah, the weather.

For Jim Tolkan, who for the last three years has headed the Auto Dealers Association of Mega Milwaukee, it's just a fact of life, especially this past season when a snowstorm on the Friday of the Milwaukee International Auto Show resulted in a 60% drop in attendance over the previous year.

Even so, the show recovered, logging about a 5% increase in attendance overall. "We probably would have had a 10-15% bump in traffic had it not been for the snow," said Tolkan.

Again, weather is one of those issues that is beyond the control of any auto show in the northern part of the continent, something Tolkan recognizes as much as anyone.

"What we try to do every year is mix things up a bit with different features."

A particularly successful initiative, now in its third year, is a display of certified used cars.

"It generated immediate results for the dealers that participated in the display," noted Tolkan.

Another initiative that Tolkan said brought in additional traffic was a display of exotic cars, even though there isn't a local dealer in the region.

"Attendees like it," said Tolkan. "It brings them into the show and that's a good thing for everyone who does exhibit vehicles people can buy."

Ride and Drive events by GM, Jeep, Dodge, Chrysler and Subaru were also predictably popular with attendees.

Another display at the show that generated traffic was a small collection of "movie" cars from the Volo Auto Museum, located about 50 miles southwest of Milwaukee.

And high school and college students from the area were able to come to the show free on Tuesday morning, where they took part in a 45-minute program on defensive driving.

When it comes to marketing overall, Tolkan said he deviated somewhat from the advertising format offered as part of the Motor Trend package. "We decide to do original radio and TV spots, which were a bit more localized."

The outreach efforts included a contest Tolkan had first introduced a year ago with some success—the opportunity to bring a vintage car to display at the show. "We had as many as 50 applicants and about a dozen winners, with one from each decade beginning in 1900."

One interesting lesson applied this year came from the show's experience with Groupon the year before.

"We discovered that people who buy tickets online anyway were gravitating toward Groupon, which meant we weren't really attracting new visitors. All it did was move the visitor who was otherwise buying a full-price ticket to a two-for-one deal."


Profile: Greater Milwaukee Auto Show

Dates:
February 23 - March 3, 2013

Place:
Frontier Airlines Center

Exhibit Space:
240,000 square feet

Tickets:
$10, adults; $8, seniors 65+, Monday - Thursday; $8, students; $5, children (7-12); FREE, children under 6; FREE, children 12 and under on Sunday's Family Day.

Show Hours:
Saturdays, 10 am-10 pm; Sundays, 10 am-6 pm; Monday-Thursday, 3 pm-9 pm; Friday, 1 pm-9 pm

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Jim Tolkan, President, Automobile Dealers Association of Mega Milwaukee
jim@adamm.com, 414.359.9000, ext. 4

Show Website:
www.AutoShowMilwaukee.com

Albany: Successful Ride and Drive has show organizers looking for more

A first-ever Ride and Drive at the Albany Auto Show, one of two separate annual events in New York's state capital, has organizer Kim Perrella looking ahead to even more of what's become the most interactive auto show experience.

"We'll pursue more," said Perrella. "The GM Ride and Drive we hosted got people talking and made it very exciting for everyone."

Perrella, who is vice president of the auto show and member relations at Eastern New York Coalition of Automotive Retailers, Inc., said the show provided a "phenomenal boost" to the area, with a 29% increase in attendance over last year.

That itself was remarkable, given the relative stability of the Albany area, which is somewhat insulated from the economic ups and downs due to its consistent base of state employees.

"We never had the lows that other areas of the country experienced," said Perrella.

Attendance was further boosted by great media coverage and, yes, cold weather.

"It was nice enough to get out, but cold enough that people wanted to be indoors, which made the auto show a great place to visit once you were out of the home," said Perrella.

The most important result of the show, of course, was how it affected dealer sales. And Perrella said the Albany show came out shining.

"It was a nice push," she said, adding that sales across the board were in the range of the 29% boost in show attendance.

"Buyers were ready to get out there," noted Perrella, "and the display of vehicles was just what they needed to give them a little extra incentive to do just that."


Profile: Albany Auto Show

Dates:
March 9-11, 2012

Place:
Times Union Center

Exhibit Space:
50,000 square feet

Tickets:
Adults, $7.50; Children (under 12) free (accompanies by adult).

Show Hours:
Fri. noon-8 pm; Sat. 10 am-8 pm; Sun. 11 am-5 pm

Produced by:
Eastern New York Coalition of Automotive Retailers

Show Contact:
ATAE Deborah Dorman, President, Eastern New York Coalition of Automotive Retailers
Deborah@enycar.org, 518.452.0584
Kim Perrella, show manager
kim@enycar.org, 518.452.0584

Show Website:
www.albanyautoshows.com/albany-auto-show/

Atlanta: Celebrating 30 years in grand style

For ATAE Shayne Wilson, the Atlanta International Auto Show couldn't have had a better 30th anniversary show than it did from March 14-18.

"We had a sold out show floor, a big increase in attendance and a lot of enthusiasm from exhibitors and attendees alike," said Wilson, president of the Metro Atlanta Automobile Dealers Association.

Vehicles not seen before in the area included Kia's GT Concept as well as a number of pre-production models from several of the 34 different manufacturers on the show floor.

"We are also thankful for the added support given by the manufacturers who produced Ride & Drive events onsite, stated Wilson. “These test drives have added a whole new dimension to the auto show experience."

Ride & Drive participation in Atlanta increased substantially with 12 different manufacturers taking part. Buick, Chevrolet, GMC, Kia, Toyota and Volkswagen vehicles were all stationed in the front driveway of the GWCC, while Cadillac, Chrysler, Dodge, Fiat, Jeep and Ram vehicles were located in the upper turnaround between the facility and the Georgia Dome.

"Our location on the street level of Northside Drive is perfect for Ride & Drive events, since attendees can sign up in the lobby and then just walk outside for the test drives. It can’t get any easier than that," said Wilson.

While Wilson said he always expects opening day jitters for an event as large as the 2012 Atlanta International Auto Show, those were quickly forgotten as a large crowd gathered at the box office prior to the noon opening.

"Attendance remained strong throughout opening day, making it an even bigger success than last year," said Wilson, who added that the rise in attendance continued throughout the five-day run.

"That included another very successful Seniors Day on Thursday and a blockbuster Saturday that was one of the biggest days ever for the auto show."

In all, the show posted a 25% increase over last year.

"That’s no small accomplishment, considering that we had a very good show last year,” added Wilson.

Highlights of the show included an official Media Day, with a press breakfast that included an area unveiling of the 2013 Dodge Dart.

The Media Day included press conferences at displays by Ford, General Motors, Fiat, Kia and Nissan. And the Greater Atlanta Automotive Media Association held its annual meeting following lunch.

Also featured was Mike Luckovich, political cartoonist for the Atlanta Journal-Constitution. The two-time Pulitizer Prize winner autographed copies of his cartoon honoring the 30th Anniversary of the Atlanta International Auto Show, which was printed on the back of the floor plan in the Official Show Guide.

The local Fox affiliate was on site with its Storm Chaser vehicle throughout the show. Touted as the most advanced mobile weather lab and live TV production vehicle in the southeast, the vehicle is equipped with the latest broadcast and meteorological technology to provide life-saving information to viewers about dangerous weather.

A number of the station’s on air personalities appeared at the show on Saturday, signing autographs and posing for photos. This included their chief meteorologist Ken Cook, who spent over six hours meeting his fans.

As expected, the auto show brought in several costumed characters for the weekend, including Marvel's Captain America and Nickelodeon’s SpongeBob SquarePants, both well-received.

The auto show also presented a Wild West Weekend in the Congress Center lobby. This special salute to the Old West included lariat and bullwhip exhibitions, fast draw artists, music, an authentic 19th century chuck wagon, and an appearance by the Lone Ranger himself.

Nationally recognized car-buying expert Adam Goldfein held a one-hour seminar on Saturday. Prior to this, Goldfein hosted a two-hour live broadcast on AM 750 WSB.

The auto show’s official website - GoAutoShow.com - was very popular with the public, attracting over 70,000 visitors from March 1 through the close of the show. Over 11,000 of these visits took place on the Saturday of the event, which is a testimony to the show’s popularity.

The website is the sole promotional outlet for the official Atlanta International Auto Show Club. Its membership has been growing steadily for the past four years, and now has a roster over 5,000 strong. Club members receive special discounts, as well as advance news on the debuting vehicles and special attractions.

The first-ever mobile app for the Atlanta International Auto Show was launched in February and it didn’t take long for thousands of enthusiasts to download it. This service will be an important tool in the marketing of the show for many years to come and a great advertising opportunity for dealers and manufacturers alike.


Profile: Atlanta International Auto Show

Dates:
March 14-18, 2012

Place:
Georgia World Congress Center

Exhibit Space:
600,000 square feet

Tickets:
Adults $10, Children (6-12) $5 (under 6 free)

Show Hours:
Wed.-Thurs. noon-9 pm; Fri. noon-10 pm; Sat. 10 am-10 pm; Sun. 10 am-8 pm

Produced by:
Metro Atlanta Automobile Dealers Association

Show Contact:
Shayne Wilson, ATAE President, Metro Atlanta Automobile Dealers Association
swilson@maada.com, 770.916.1741

Show Website:
www.goautoshow.com

Bethlehem: Bringing people what they want in an improving economy

Now who in their right mind would be smiling after a bright, sunny day gave way to two days of overcast, drizzly conditions?

The director of an auto show, of course.

His name is Tom Kwiatek, who runs the Greater Lehigh Valley Auto Show in his role as executive director of the Greater Lehigh Valley Auto Dealers Association, which represents the third largest selling area in Pennsylvania.

Kwiatek said the event began with one of the weakest openings he can recall—"beautiful, no humidity, the kind of weather where no one in their right mind wanted to be inside."

Thankfully from an auto show perspective, that all changed on Saturday and Sunday.

"It turned out to be the biggest Saturday in our history," said Kwiatek of attendance that surged 18-20% over previous years. "And we also had the strongest Sunday we ever had."

Located on the athletic campus of Lehigh University, training camp for the NFL Philadelphia Eagles, the auto show uses three buildings - two of them permanent, a third located in a rented tent that the auto show assembles for that purpose.

It's a short walk between buildings, and attendees are not only used to it, but love the experience, said Kwiatek.

For starters, parking is plentiful and free.

"We've been able to do a great job in making the buildings very attractive," said Kwiatek. "Everything is pushed back, and the flooring and carpeting is protected. You'd never know there were bleachers there," he added, referring to one of the main buildings, the Stabler Center.

The show included a "green passport" program that did a great job highlighting alternate fuel vehicles as well as those with exceptional fuel economy.

Also featured were two Ride and Drive programs from Ford and Chevrolet.

A hydrogen vehicle on display gave experts on site the opportunity to answer questions about the future of that technology.

Also on display were a collection of Concourse d'Elegance, a NASCAR simulator and an RV display with some 30 models available to peruse.

Kwiatek said a background in running large events has helped during his three years as head of the dealer association.

"People coming in don't know what they want yet when they arrive. They do want to touch and feel and they're interested. Our job is to show them what's possible and what's out there. The next step is theirs."


Profile: Greater Lehigh Valley Auto Show

Dates:
March 22-25, 2012

Place:
Stabler Arena, Lehigh University

Exhibit Space:
110,000 square feet

Tickets:
Adults $10, $8, seniors (55+), $7 Children (6-12) (under 5 free)

Show Hours:
Thursday-Friday. noon-9 pm; Sat. 10 am-9 pm; Sun. 10 am-6 pm

Produced by:
Greater Lehigh Valley Automobile Dealers Association

Show Contact:
ATAE Tom Kwiatek, President, Greater Lehigh Valley Auto Dealers Association
twiatek@ptd.net, 610.758.9691

Show Website:
www.glvada.org/autoshow

Richmond: Show brings excitement, traffic to area dealers as business resurges

"One of the best shows we've ever had."

For someone like ATAE Don Hall, who serves as president and CEO of the Virginia Automobile Dealers Association, and has seen at least 25 years of auto shows come and go, that's quite something.

But Hall, whose organization works with the producer of the Motor Trend International Auto Show-Richmond, said he believes the three-day event, held March 23-25, delivered the kind of buzz that will have lasting effects in the local market.

"Both local dealers and manufacturers did a wonderful job this year," said Hall.

Recovering from a soft market but not quite back to record attendance figures, the event was nonetheless one from which dealers have already benefited, said Hall.

Part of the dynamic in Richmond is the importance the dealer association puts on the show itself.

"We're not so much obsessed with the income from the show," said Hall, whose state association runs the event on behalf of Richmond dealers. "For us, it's about traffic, which drives interest at the dealer level."

Having two Ride and Drives, from GM and Toyota, contributed to that traffic dynamic.

Which is not to say there weren't challenges. A Saturday punctuated with tornado watches resulted in at least part of the day being impacted from an attendance standpoint - "we were locked down," said Hall.

And Sunday morning - well, in the south "folks go to church here."

Yet overall, Hall stood by his assessment that the show itself was one of the best he's seen.

"When you have more going on, everybody is happy because people are here and they're checking out the new cars, the same vehicles they're going to be out in dealerships in a few days buying or leasing."

A Friday morning breakfast for automotive students included former US Congressman J.C. Watts as a motivational speaker. As many as 400 attendees received a free pass to the auto show.


Profile: Virginia Motor Trend International Auto Show

Dates:
March 15-17, 2013

Place:
Greater Richmond Convention Center

Exhibit Space:
150,000 square feet

Tickets:
$9, adults; $5, seniors; $5, active military (with ID); $3, children (7-12); FREE, children 6 and under and 12 and under on family day.

Show Hours:
Friday 10 am-10 pm; Saturday 10 am-10 pm; Sunday 10 am-6 pm

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Greater Richmond New Car Dealers Association
Don Hall, CEO
(804) 545-3004, dhall@vada.com

Show Website:
www.VirginiaAutoShow.com

Vancouver: Canada's western-most show looking forward to new venue

It was a fond farewell to what may be the sole remaining auto show to be based in a sports stadium.

Even so, Paul McGeachie, who manages the Vancouver International Auto Show, is looking forward to next year's event in a renovated Vancouver Convention Centre.

"It's not that we didn’t like B.C. Place," said McGeachie. "But the new facility makes it so much easier for a number of reasons."

Notably among those is being able to use exhibits produced for other venues in the auto show circuit without special modifications required.

"We were faced with that all the time," said McGeachie. "Having the only stadium, which was oval and bi-level, required custom designed exhibits, which was only made easier by the fact that we were last on the circuit of Canadian shows."

While the Vancouver Convention Centre will make the people involved in moving in and out a lot happier, this year's show, however, was no slouch when it comes to being a crowd pleaser.

I've been in that building for 20 years, either with the auto show or the boat show, and it was the best consumer show you could ever have in that building."

The auto show was also successful in boosting its attendance to a charity preview event (up from 600 to 800 tickets) that benefits Special Olympics British Columbia.

Next year, McGeachie expects to see changes to that event, taking advantage of a glass front dining area he calls a "billion dollar view."

From a highlight standpoint, this year's show included a near unanimous grouping of manufacturers as well as a "step up" as far as automaker displays was concerned.

"The industry has definitely bounced back," noted McGeachie.

Included in that resurgence was the ability of the auto show to increase the display area devoted to aftermarket products.


Profile: Vancouver International Auto Show

Dates:
April 2-8 2012

Place:
BC Place

Exhibit Space:
250,000 square feet

Tickets:
$15 adults; $10, seniors, $4, children (7-12), $30, family pass (two adults, two children 12 and under); $25, multi-day pass

Show Hours:
Tuesday-Friday, noon-10 pm; Saturday, 10 am-10 pm; Sunday, 10 am-6 pm

Produced by:
New Car Dealers Association of BC

Show Contact:
Paul McGeachie, Executive Director
pmcgeachie@newcardealer.ca, 604.214.9964

Show Website:
www.vancouverinternationalautoshow.com

Albuquerque: Trucks dominate an economy insulated from economic swings

In many respects the location of the New Mexico International Auto Show might be considered a dream for a dealer organization like the one ATAE Charles Henson leads.

"We're centrally located in the state, which is home to three Air Force bases and three national labs, including Los Alamos," said Henson, president of the New Mexico Automotive Dealers Association.

What that means is that car and truck buyers—and in New Mexico the emphasis is on trucks—have continued to make their way to their local dealers, good times or bad.

"Our numbers have been very consistent," said Henson of a show that has only been in existence some eight years.

An economy that has heavy involvement in agriculture, as well as oil and gas plus ranching, means the half-ton pickup is the backbone of the New Mexico show.

"As long as the economy stays consistent, there's a constant need for trucks," said

Henson. "Without a doubt, New Mexico is all about trucks."

In urban areas of the state, that translates into SUVs and minivans. "They are the city version of what we drive in the rural areas," added Henson.

Asked to define the character of the New Mexico International Auto Show, Henson will most likely respond with one key word: family.

"That's the number one highlight for our show, the program we try to put together that will bring families together for a fun event," said Henson. "As a result, we have great family participation with fun things for children."

And no alcohol served.

One of Henson's "hot buttons" relates to keeping drunk drivers off the state's highways, and he's been determined from the very inception of the show to make sure the dealer association keeps alcohol and motor vehicles as far away as possible.

"There's no alcohol served here. It's a source of pride to us," he said.

What the show did provide were opportunities for show attendees to participate in Ride and Drive events, notably from Chevrolet, Chrysler, Jeep, Fiat and Dodge - with presumably at least a truck or two in the lineup, which appeals to a state where embracing the outdoors is part of an overall lifestyle.

"We're a state of 'do-ers'," said Henson. "We're a lot like the old west in a number of ways: people go out for work or recreation and we have the outdoors, the lakes, mountains, canyons and desert to go out and do the things you want to do."

Profile: New Mexico International Auto Show

Dates:
April 19-21, 2013

Place:
Albquerque Convention Center

Exhibit Space:
125,000 square feet

Tickets:
$8, adults; $5, seniors, $5, military (with any DOD ID), $5, children (6-12), FREE, children 5 and under, and 12 and under on Family Day (Sunday).

Show Hours:
Friday 12 noon-10 pm; Saturday 10 am-10 pm; Sunday 10 am-7 pm

Produced by:
Motor Trend Auto Shows

Show Contact:
ATAE Charles Henson, President and CEO, New Mexico Automotive Dealers Association
Crh11@swcp.com, 505.345.6060

Show Website:
www.NewMexicoAutoShow.com

Show Directory

Albany
Albany Auto Show
3/9/2012 - 3/11/2012

Albany
Empire State Plaza Auto Show
11/4/2011 - 11/6/2011

Albuquerque
New Mexico International Auto Show
4/19/2013 - 4/21/2013

Anaheim
Orange County Auto Show
10/4/2012 - 10/7/2012

Atlanta
Atlanta International Auto Show
3/14/2012 - 3/18/2012

Austin
Austin American
5/18/2012 - 5/20/2012

Baltimore
Motor Trend International Auto Show—Baltimore
2/7/2013 - 2/10/2013

Bethlehem, PA
Greater Lehigh Valley Auto Show
3/22/2012 - 3/25/2012

Birmingham
Alabama International Auto Show
11/8/2012 - 11/11/2012

Boston
New England International Auto Show
1/17/2013 - 1/21/2013

Buffalo
Buffalo Auto Show
2/6/2013 - 2/10/2013

Calgary
Calgary International Auto & Truck Show
3/13/2013 - 3/17/2013

Charleston
West Virginia International Auto Show
1/25/2013 - 1/27/2013

Charlotte
Charlotte International Auto Show
11/15/2012 - 11/18/2012

Chicago
Chicago Auto Show
2/8/2013 - 2/17/2013

Cincinnati
Cincinnati Auto Expo
2/21/2013 - 2/24/2013

Cleveland
Cleveland Auto Show
2/23/2013 - 3/3/2013

Columbus
Columbus International Auto Show
3/15/2012 - 3/18/2012

Dallas
DFW Auto Show in Dallas
3/21/2012 - 3/25/2012

Davenport
Iowa/Illinois Regional Auto Show
2/10/2012 - 2/12/2012

Dayton
Dayton Auto Show
2/23/2012 - 2/26/2012

Denver
Denver Auto Show
3/20/2013 - 3/24/2013

Detroit
North American International Auto Show
1/19/2013 - 1/27/2013

Edmonton
Edmonton Motor Show
3/1/2012 - 3/4/2012

Fort Worth
DFW Auto Show in Fort Worth
12/6/2012 - 12/9/2012

Fresno
Central California Auto Show
11/18/2011 - 11/20/2011

Greenville
South Carolina International Auto Show
1/11/2013 - 1/13/2013

Harrisburg, PA
Pennsylvania Auto Show
1/24/2013 - 1/27/2013

Hartford
Connecticut International Auto Show
11/16/2012 - 11/18/2012

Honolulu
First Hawaiian International Auto Show
3/30/2012 - 4/1/2012

Houston
Houston Auto Show
1/23/2013 - 1/27/2013

Indianapolis
Indianapolis Auto Show
12/26/2011 - 1/1/2012

Kansas City
Greater Kansas City International Auto Show
3/7/2012 - 3/11/2012

Las Vegas
Las Vegas International Auto Show
11/22/2012 - 11/25/2012

Long Beach
So Cal Test Drive Expo
6/15/2012 - 6/17/2012

Los Angeles
Los Angeles Auto Show
11/30/2012 - 12/9/2013

Louisville
Carl Casper Custom and Louisville New Car Auto Show
2/22/2013 - 2/24/2013

Miami
South Florida International Auto Show
11/8/2012 - 11/18/2012

Milwaukee
Greater Milwaukee Auto Show
2/23/2013 - 3/3/2013

Minneapolis/St. Paul
Greater St. Paul & Minneapolis International Auto Show
3/10/2012 - 3/18/2012

Montreal
Montreal International Auto Show
1/18/2013 - 1/27/2013

New Orleans
New Orleans International Auto Show
3/16/2012 - 3/18/2012

New York
New York International Auto Show
3/29/2013 - 4/7/2013

Oklahoma City
Oklahoma City International Auto Show
3/1/2012 - 3/4/2012

Oklahoma City
OKC Auto Show
3/2/2012 - 3/6/2012

Orlando
Central Florida International Auto Show
11/22/2012 - 11/25/2012

Philadelphia
Philadelphia International Auto Show
1/28/2012 - 2/5/2012

Phoenix
Arizona International Auto Show
11/22/2012 - 11/25/2012

Pittsburgh
Pittsburgh International Auto Show
2/17/2012 - 2/20/2012

Portland
Portland International Auto Show
1/26/2012 - 1/29/2012

Providence
Northeast International Auto Show
2/2/2012 - 2/5/2012

Richmond
Virginia Motor Trend International Auto Show
3/23/2012 - 3/25/2012

Rochester
Rochester International Auto Show
3/1/2012 - 3/4/2012

Sacramento
Sacramento International Auto Show
10/19/2012 - 10/21/2012

Saint Louis
Saint Louis International Auto Show
1/26/2012 - 1/29/2012

Salt Lake City
Utah International Auto Expo
1/18/2013 - 1/21/2013

San Antonio
San Antonio Auto & Truck Show
10/27/2011 - 10/30/2011

San Diego
San Diego International Auto Show
12/29/2011 - 1/1/2012

San Jose
Silicon Valley International Auto Show
1/10/2013 - 1/13/2013

Seattle
Seattle International Auto Show
11/2/2011 - 11/6/2011

Spokane
Spokane International Auto Show
2/10/2012 - 2/12/2012

Tampa
Tampa Bay International Auto Show
12/7/2012 - 12/9/2012

Toledo
Greater Toledo Auto Show
1/26/2012 - 1/29/2012

Toronto
Canadian International Auto Show
2/17/2012 - 2/25/2012

Vancouver
Vancouver International Auto Show
4/3/2012 - 4/8/2012

Washington
Washington Auto Show
1/27/2012 - 2/5/2012

Credits/Contacts:

Automotive Trade Association Executives

8400 Westpark Drive
McLean, VA 22102
703-821-7070

Loy Todd
ATAE Chairman

Jennifer Colman
ATAE Executive Director
jcolman@nada.org

ASNA Committee

Stacey Castle, committee chair
Sacramento International Auto Show
stacey@castlecommunications.net

Rod Alberts
North American International Auto Show
ralberts@dada.org

Tom Kwiatek
Greater Lehigh Valley Auto Show
tkwiatek@ptd.net

Greg Remensperger
Portland International Auto Show
greg@oregonautodealers.org

Scott Roth
Louisville New Car Show
sroth@glada.com

Mark Schienberg
New York International Auto Show
mark@gnyada.com

The Auto Show Report

Joe Rohatynski, senior editor
joe@roharpr.com

J.D. Booth, writer
jd@jdbooth.com

Marc Harlow, writer
marc@roharpr.com


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