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ASNA - The Auto Show Report
Volume Nine, Issue Two - February 2014
In This Issue:

Industry News
» Feds propose new side crash standard for car seats
» Ford says it will help dealers with systems to repair aluminum parts
» Chevy's chief marketer says brand will see growth in 2014
» Virginia lawmakers scrap special tax on fuel-efficient vehicles
» Dealers warned to pounce or peril when it comes to Internet queries
» Volvo's Chinese owners said to be developing new subcompact

Show Profiles
» Birmingham: Emphasis on supporting more local vendors key to change
» Boston: Weather fails to dampen enthusiasm for New England
» Charlotte: Corvette fever spreads with then and now displays
» Fort Worth: Lots to do for families, classic car fans
» Hartford: Focus on interactive puts smiles on faces
» Los Angeles: Connected Car Expo an instant winner
» Miami: Camp Jeep welcomes one-millionth visitor

» Show Directory
» Credits/Contacts

Industry News

Feds propose new side crash standard for car seats

The National Highway Traffic Safety Administration is proposing new rules that would protect children in car seats from side crashes. Under the rules, car seats would be tested in a specially designed sled test that simulates a vehicle traveling 30 mph striking the side of a small passenger vehicle traveling at 15 mph. Federal safety regulators have said a new side-impact rule would add about 50 cents to the price of a car seat, about $3.7 million for the industry. The new rules would take effect three years after a regulation is finalized.

Ford says it will help dealers with systems to repair aluminum parts

On the heels of the launch of its new F-150 pickup truck, Ford Motor Company is now saying it will subsidize the cost of training and equipment needed to repair the vehicle's aluminum panels. Ford spokesman Mike Levine, quoted by Edmunds.com, said insurance costs and repair costs "will be competitive with the current trucks." The company will subsidize 20% or up to $10,000 per dealership, said the Edmunds.com article. Ford unveiled the new F-150 vehicle at Detroit's 2014 North American International Auto Show.

Chevy's chief marketer says brand will see growth in 2014

The man charged with marketing General Motors' biggest brand is expecting big things in 2014, thanks to 13 new-product launches in 2013 and record sales of 4.98 million units. "This will be the year we make the move and continue to grow," Tom Mahoney told Wards Auto World's James A. Amend. Buoyed by the Silverado winning North American Truck of the Year, Mahoney added that Corvette's win on the North American Car of the Year will also help. "In all of our communications, these two awards will be tagged, and we'll push that out and take advantage of it," Mahoney said. "It is the sort of third-party endorsement that shows that the vehicles are really special." Mahoney joined GM from Volkswagen of America last year.

Virginia lawmakers scrap special tax on fuel-efficient vehicles

A year ago, a massive overhaul of the way Virginia funds its transportation system included what has been deemed the "Prius tax," an annual fee originally expected to be $100 but knocked down to $64. Now it's $0 after the Virginia State Senate voted to repeal the measure, with the House of Delegates expected to concur, writes Matthew Phillips, associate editor for Bloomberg BusinessWeek. The hybrid tax, Phillips writes, "was doomed from the start and, rightly or wrongly, will likely be remembered as a failed attempt by state conservatives to stick their finger in the eyes of greenies."

Dealers warned to pounce or peril when it comes to Internet queries

When it comes to responding to Internet-based queries, the national average can be as long as three to five hours, according to dealership consultants. That simply won't wash, according to an article by David Barkholz that appears in Automotive News. One dealer representative, Alex Jefferson of Tallahassee, Fla.-based Proctor Honda, expects salespeople to respond to Internet leads within 20 minutes. "The closer you can reach them while they're in the right mental state [to listen] the better your chances are of getting them to come in." Slow responses are no longer acceptable to shoppers conditioned by the likes of Google and Amazon. Barkholz also quotes studies that show Internet leads account for about 20% of all auto sales in the United States.

Volvo's Chinese owners said to be developing new subcompact

The Wall Street Journal is reporting that Volvo Cars, the former Ford subsidiary now owned by China's Zhejiang Geely Holding Group, has started development of a subcompact vehicle designed to compete against rivals such as the Ford Fiesta, Volkswagen Polo, Honda Fit and Toyota Yaris. Although several years from entering the market, the vehicle would be positioned to compete in Western markets where Chinese automakers have so far struggled. Development of the project is said to be underway at a facility in Sweden that the automaker opened last year. The WSJ story dovetails with an announcement that German supplier Brose Group would supply components for the new vehicle as well as other Geely models.

Show Profiles

Birmingham: Emphasis on supporting more local vendors key to change

It just makes sense that embracing every opportunity to involve local vendors in the auto show experience is a good thing.

That's what happened at the most recent Alabama International Auto Show, with show director Jennifer Whisenant, who runs the Birmingham Automobile Dealers Association, making a deliberate move in that direction.

Local vendors included Covert Customs, a performance shop; Colors on Parade, which deals with automotive paint repairs; and MobilityWorks, which customizes vehicles for customers.

"They were extremely pleased with the exposure and were popular with the crowds, too," noted Whisenant.

Whisenant and her team also decided to substantially upgrade the quality of their show program, setting aside the traditional newsprint publication that used glossy paper and full-color as the best possible presentation of what is, after all, a very visual event.

"Again, we had a lot of very positive response from attendees and advertisers," added Whisenant.

And while attendance was almost the same as last year, that eight percent increase held its own.

Even so, Whisenant has plans for next year's effort to take better advantage of "buy one, get one" ticket promotions and various specialty days, all with the goal of increasing attendance even further.

Whisenant said days focused on members of various military branches, and senior citizens will be among her priorities for the next show.

Profile: Alabama International Auto Show

Dates:
Nov. 21-24, 2013

Place:
Birmingham-Jefferson Convention Complex

Exhibit space:
275,000 square feet

Tickets:
Adults, $8; Children, $4; 6-11, Free

Hours:
Thurs., noon to 9 pm; Friday, 10 am-9 pm; Saturday, 10 am-9 pm; Sunday, 10 am-6 pm

Produced by:
Birmingham Automobile Dealers Association

Show contact:
ATAE Jennifer Whisenant
jennifer@bhamaauto.org, 205.980.0540

Show website:
www.alabamaautoshow.com






Boston: Weather fails to dampen enthusiasm for New England

When cold weather and snow threatened the Boston area, Barbara Pudney of Paragon Group, producer of the New England International Auto Show, was a little concerned.

She needn't have been.

"It didn't keep people away," noted Pudney.

Even an initial second concern - that Sunday's NFL game pitting the New England Patriots against the Denver Broncos would negatively affect attendance - didn't seem to materialize, although it did produce a notable shift in demographics.

"It was a very international crowd on Sunday," said Pudney. "There are more than 90 colleges in the greater Boston region and those schools have a good percentage of students from around the world. It was obvious just from scanning the crowds that we had a different mix of show goers."

Whatever the crowd's composition, it appears that TV's AMC Original Series "The Walking Dead" is a popular one, judging from the reaction to Hyundai's "Walking Dead Zombie Survival Machine," a Santa Fe-based configuration that came to life after the automaker (the official "Walking Dead" vehicle sponsor) ran a contest.

Built by Galpin Auto Sports and based on a fan design that started with The Walking Dead Chop Shop configurator (yes, there is such a thing), the vehicle was a mega-hit at the show.

"We even had a photo area that would let visitors create their own digitally enhanced photos," said Pudney. "There were always crowds around the display."

Other crowd pleasers at the show included exotics, among them the new Maserati Ghibli and the Rolls Royce "Wraith," based on a heavily modified BMW 7-Series chassis.

Pudney said there's one initiative she'll be crossing off her list for next year's show: the basic radio remote.

"It's just not worth it," she said. "People don't pay attention to them, they take time to set it up and we're finding that we can still get the on-air mentions without giving up valuable floor space."

Profile: New England International Auto Show

Dates:
Jan. 16-20, 2014

Place:
Boston Convention & Exhibition Center

Exhibit Space:
340,000 square feet

Tickets:
Adults, $12; Children (6-12), $6; Under 6, Free

Show Hours:
Thurs-Fri., noon-9 pm; Sat., 10 am-9 pm; Sun, 10 am to 7 pm, Mon, 10 am-6 pm

Produced by:
Paragon Group, Inc.

Show Contact:
Barbara Pudney
bpudney@paragonexpo.com, 781.237.5533, ext. 104

Show Website:
www.bostonautoshow.com









Charlotte: Corvette fever spreads with then and now displays

It helps to have friends in "auto places" when you're trying to put together what may be the definitive display of the legendary Corvette sports car.

Thankfully for Loretta Allman, who runs the Charlotte International Auto show, she has just that connection among her members: the Hendrick Automotive Group.

That collaboration saw to it that seven generations of Corvettes were all in one place, including the very first and second (by serial numbers) 2014 models, which were on display next to the first Corvette Stingray (a 1967 model).

The historical theme was woven throughout the show, which enjoyed an 8 percent increase in attendance over last year, says Allman. "We had a very impressive series of 'then and now' exhibits, including a 1958 Impala next to the latest 2014 model and a '66 Mustang next to a 2014 model."

That 2014 Mustang pays homage to a vehicle that pre-dates names like Saleen, Roush and Shelby in Mustang racing history involving a local Charlotte company "Holman and Moody" and the "Tour de France Automobile" rally. See www.hm50th.com for more details.

Another notable display was the restored and customized 1991 Ford Bronco that was presented by RK Motors in honor of a fallen hero, U.S. Navy Seal Adam Brown, who died in action in Afghanistan in 2010. Author Eric Biehm has chronicled Brown's story, which includes how he saved the lives of several of his men. The vehicle restoration was part of a "Give Forward" campaign that raised more than $65,000 for Brown's wife and two children.

Profile: Charlotte International Auto Show

Dates:
Nov. 21 - 24, 2013

Place:
Charlotte Convention Center

Exhibit Space:
280,000 square feet

Tickets:
Adults, $10; Children under 12, Free

Show Hours:
Thurs-Fri., noon-9 pm; Sat., 10 am-10 pm; Sun, 10 am to 6 pm

Produced by:
Greater Charlotte Automobile Dealers Association

Show Contact:
Loretta Allman, Show Director
loretta@charlotteautoshow.com, 704.364.1078

Show Website:
www.charlotteautoshow.com






Fort Worth: Lots to do for families, classic car fans

While it's clear that the thousands of people who attend the dozens of auto shows throughout North America have their eyes on their next purchase - numerous surveys show those decisions are very likely to be made within six months after an auto show - they're also there for the longer-term view.

Automakers are taking that cue as they did at this year's DFW Auto Show in Fort Worth, where an unprecedented number of "future vehicles" found their way to exhibits at the Kay Bailey Hutchison Convention Center.

And it wasn't just the models that were new. Manufacturers such as Bentley, McLaren, Maserati and Rolls-Royce were at the show for the first time.

Anyone who runs an auto show, including Jo McKinley, vice president of the DFW New Car Dealers Association, will tell you that timing is everything. And because the show dates included Halloween night, a popular "Trunk or Treat" event meant children received a bag they filled with candy and other trinkets by visiting show exhibitors.

Another family oriented feature was the Kids' Fun Zone, complete with a "bouncy house," inflatable obstacle course, art center, pre-school Grand Prix and a 22-foot slide.

Perhaps at the other end of the age range was a return of what is now planned to be an annual event: a Memory Lane Classic Car Show that featured more than 75 all-American vehicles from 1979 and older, with show goers selecting a "People's Choice Award."

Profile: DFW Auto Show at Dallas

Dates:
Oct. 31-Nov. 3, 2013

Place:
Kay Bailey Hutchison Convention Center (formerly Dallas Convention Center)

Exhibit Space:
650,000 square feet

Tickets:
Adults, $12; $1 discount coupons available at franchised new car dealers who are members of DFW NCDA; Senior Citizens 65 and older, $5; Children, 6-12, $5; and Children 5 and under, Free

Show Hours:
Wed.-Thurs., 4 pm-10 pm; Fri.-Sat., 10 am-10 pm; Sun., 10 am-7 pm

Produced by:
Dallas Fort Worth Metropolitan New Car Dealers Association

Show Contact:
ATAE Lee J. Chapman, President,
Dallas Fort Worth Metropolitan New Car Dealers Association
Jo McKinley, VP and show coordinator
jo.mckinley@dfwncda.com, 214.637.0531

Website:
www.DFWAutoShow.com






Hartford: Focus on interactive puts smiles on faces

Surely one of the seemingly enduring phenomena these days is how the public has embraced just about everything social.

It's little surprise then that organizers of the Connecticut International Auto Show took that a little deeper with a series of photo booths, notes Barbara Pudney of show producer Paragon Group.

"We decided to be more interactive with our guests this year," notes Pudney. "Those photo booths were a big hit, especially the RC racing, 'crack the vault,' and 'guess the crushed car' contests among others."

While the "basic" radio remote that Pudney found wasn't effective at the Boston show (see story elsewhere in this issue), a variation on that initiative - a "red carpet" radio remote stage that Paragon built was warmly received. "That's something we will definitely repeat," said Pudney. "The radio stations talked it up and the public felt special when they stopped by."

The show experienced an increase in attendance - 8.6 percent better than last year.

Profile: Connecticut International Auto Show

Dates:
Nov. 22-24, 2013

Place:
Connecticut Convention Center

Exhibit Space:
140,000 square feet

Tickets:
Adults, $10; Children (6-12), $5; Free for 6 and under

Show hours:
Fri.-Sat., 11 am-9 pm; Sun., 11 am-5 pm

Produced by:
Paragon Group

Show contact:
Barbara Pudney, Paragon Group
bpudney@paragonexpo.com, 800.258.8912
ATAE Jim Fleming, President
Connecticut Automotive Retailers Association
jfleming@ctcar.org, 860.293.2500



Los Angeles: Connected Car Expo an instant winner

A significant change to the most recent LA Auto Show was actually something that Brendan Flynn, the show's senior director of marketing and communications, began envisioning a few years ago.

"We were seeing more and more exhibitor applications from companies that we hadn't seen before - software and hardware suppliers to the industry that we weren't used to seeing at an auto show," notes Flynn.

As the momentum in interest with those non-traditional exhibitors began to increase - nearly exponentially - the LA Auto Show saw an opportunity and the most recent show's Connected Car Expo was born.

With 40 high-level speakers (including Ford marketing chief Jim Farley) along with separate exhibit space, the inaugural event was an instant winner, says Flynn.

Although technically separate from the LA Auto Show, the Connected Car Expo, a one-day conference combined with a three-day expo, was clearly billed as part of the excitement that the auto show generates, and one that will most definitely return at the 2015 LA Auto Show.

As far as the traditional LA Auto Show is concerned, a 12 percent bump in attendance was seen as evidence that momentum in interest continues to grow among the car-buying public.

From an organizational standpoint, the firm that produces the LA Auto Show - ANSA Productions - has new leadership in Terri Toennies, who took over general manager duties from the retiring Andy Fuzesi a year ago last October. Toennies has a wealth of experience in mega-event planning and most recently served as general manager of the Las Vegas Sunset Station Hotel/Casino.

Many of the changes at the LA Auto Show are arguably the result of Toennies' focus on raising the stature of an already impressive event.

Profile: LA Auto Show

Dates:
Nov. 22-Dec. 1, 2013

Place:
Los Angeles Convention Center

Exhibit Space:
760,000 square feet

Tickets:
Adults, $10, Children (6-12), $6; Under 5, Free when accompanied by adult; Seniors (65 +), $8; weekend general admission $12.

Produced by:
ANSA Productions
Terri Toennies
terri@laautoshow.com; 310.444.1850
Greater Los Angeles New Car Dealers Association:
ATAE Bob Smith
Executive Director
bob.smith@glancda.org, 213.748.0240

Show Website:
www.laautoshow.com; www.connectedcarexpo.com






Miami: Camp Jeep welcomes one-millionth visitor

From the perspective of Cliff Ray, the coordinator of the most recent, and newly named Miami International Auto Show, being one of the first out of the gate with several Ride and Drive events was a highlight of the show, which recorded an 8 percent attendance increase.

But so were at least a couple of custom attractions, including Havana Classics, which featured a dozen vehicles reminiscent of Cuba of yesteryear, and the "Topless in Miami" showcase of convertible versions of the Porsche 911 4S Carrera Cabriolet, Chrysler 200, Fiat Abarth, and Nissan 370 Z, to name a few.

ATAE Richard Baker said manufacturers "really stepped up their displays with many interactive activities to both engage our customers and entertain them."

Those features included Ride and Drives sponsored by Buick, Chevrolet, GMC, Cadillac, Chrysler, Volkswagen, Hyundai, Kia, Scion, Mazda and Toyota.

Camp Jeep distinguished itself by marking the one-millionth participant in a series that has offered guests from a number of shows across the country the opportunity to be part of their own off-road adventure.

Ray also said two initiatives which returned from last year gained even more popularity this year, one being the display of "Twitter boards" that directed show goers to various parts of the show, and the integration of social media with a People's Choice Award that honored the vehicle with the most mentions on Facebook, Twitter and Instagram each day. (The 2014 Maserati Ghibli sedan, Lamborghini Aventador and Corvette Stingray were among the winners.)

"We're seeing firsthand the incredible impact Social Media is having on the auto industry," added Ray. "Our show is capturing a youthful, enthusiastic new audience of car buyers looking for entertainment. And we're happy to provide it with our new exhibits and contests."

Profile: Miami International Auto Show

Dates:
Nov. 8-17, 2013

Place:
Miami Beach Convention Center

Exhibit Space:
600,000 square feet

Tickets:
Adults, $12; Children (6-12), $6; under 6, Free.

Show Hours:
Nov. 8, 5 pm-11 pm (following press preview); Sat-Mon. (Nov. 9-11) 11 am-11 pm; Tues-Fri., 2 pm-11 pm, Sat (Nov. 16), 11 am-11 pm; Sun (Nov. 17), 11 am-9 pm

Produced by:
South Florida Auto Dealers Association

Show Contact:
Cliff Ray, Show Coordinator
ATAE Richard Baker
President, South Florida Automobile Dealers Association
rbaker@sfada.net, 305.981.1448

Show Website:
www.miamiautoshow.net









Show Directory

Albany
Albany Auto Show
3/7/2014 - 3/9/2014

Albany
Albany Empire State Plaza Auto Show
10/31/2013 - 11/3/2013

Albuquerque
New Mexico International Auto Show
4/11/2014 - 4/13/2014

Anaheim
Orange County Auto Show
10/3/2013 - 10/6/2013

Atlanta
Atlanta International Auto Show
3/26/2014 - 3/30/2014

Austin
Austin Auto Show
5/16/2014 - 5/18/2014

Baltimore
Motor Trend International Auto Show—Baltimore
2/6/2014 - 2/9/2014

Bethlehem, PA
Greater Lehigh Valley Auto Show
3/20/2014 - 3/23/2014

Birmingham
Alabama International Auto Show
11/13/2014 - 11/16/2014

Boston
New England International Auto Show
1/16/2014 - 1/20/2014

Buffalo
Buffalo Auto Show
2/6/2014 - 2/9/2014

Calgary
Calgary International Auto & Truck Show
3/12/2014 - 3/16/2014

Charleston
West Virginia International Auto Show
1/24/2014 - 1/27/2014

Charlotte
Charlotte International Auto Show
11/21/2013 - 11/24/2013

Chicago
Chicago Auto Show
2/8/2014 - 2/17/2014

Cincinnati
Cincinnati Auto Expo
2/19/2014 - 2/23/2014

Cleveland
Cleveland Auto Show
3/1/2014 - 3/9/2014

Columbus
Columbus International Auto Show
3/13/2014 - 3/16/2014

Dallas
DFW Auto Show in Dallas
2/19/2014 - 2/23/2014

Davenport
Iowa/Illinois Regional Auto Show
2/7/2014 - 2/9/2014

Dayton
Dayton Auto Show
2/20/2014 - 2/23/2014

Denver
Denver Auto Show
4/9/2014 - 4/13/2014

Detroit
North American International Auto Show
1/18/2014 - 1/26/2014

Edmonton
Edmonton Motor Show
4/10/2014 - 4/13/2014

Fort Worth
DFW Auto Show in Fort Worth
10/31/2013 - 11/3/2013

Fresno
Central California Auto Show
11/15/2013 - 11/17/2013

Greenville
South Carolina International Auto Show
1/10/2014 - 1/12/2014

Harrisburg, PA
Pennsylvania Auto Show
1/23/2014 - 1/26/2014

Hartford
Connecticut International Auto Show
11/22/2013 - 11/24/2013

Honolulu
First Hawaiian International Auto Show
4/14/2014 - 4/16/2014

Houston
Houston Auto Show
1/22/2014 - 1/26/2014

Indianapolis
Indianapolis Auto Show
12/26/2013 - 1/1/2014

Kansas City
Kansas City International Auto Show
3/5/2014 - 3/9/2014

Las Vegas
Las Vegas International Auto Show
11/29/2013 - 12/1/2013

Long Beach
So Cal Test Drive Expo
4/26/2014 - 4/27/2014

Los Angeles
Los Angeles Auto Show
11/22/2013 - 12/1/2013

Louisville
Carl Casper Custom and Louisville New Car Auto Show
2/21/2014 - 2/23/2014

Miami
Miami International Auto Show
11/9/2013 - 11/18/2013

Milwaukee
Greater Milwaukee International Auto Show
2/22/2014 - 3/2/2014

Minneapolis/St. Paul
Greater St. Paul & Minneapolis International Auto Show
3/8/2014 - 3/16/2014

Montreal
Montreal International Auto Show
1/17/2014 - 1/26/2014

New Orleans
New Orleans International Auto Show
3/21/2014 - 3/23/2014

New York
New York International Auto Show
4/18/2014 - 4/27/2014

Oklahoma City
Oklahoma City International Auto Show
3/6/2014 - 3/9/2014

Oklahoma City
Oklahoma State Fair Auto Show
9/11/2014 - 9/21/2014

Omaha
Midlands International Auto Show
1/23/2014 - 1/26/2014

Orlando
Central Florida International Auto Show
11/28/2013 - 12/1/2013

Philadelphia
Philadelphia International Auto Show
2/8/2014 - 2/16/2014

Phoenix
Arizona International Auto Show
11/28/2013 - 12/1/2013

Pittsburgh
Pittsburgh International Auto Show
2/14/2014 - 2/17/2014

Portland
Portland International Auto Show
2/6/2014 - 2/9/2014

Providence
Northeast International Auto Show
2/7/2014 - 2/9/2014

Richmond
Virginia Motor Trend International Auto Show
3/21/2014 - 3/23/2014

Rochester
Rochester International Auto Show
2/27/2014 - 3/2/2014

Sacramento
Sacramento International Auto Show
10/18/2013 - 10/20/2013

Saint Louis
Saint Louis International Auto Show
1/23/2014 - 1/26/2014

Salt Lake City
Utah International Auto Expo
1/17/2014 - 1/20/2014

San Antonio
San Antonio Auto & Truck Show
11/21/2013 - 11/24/2013

San Diego
San Diego International Auto Show
1/1/2014 - 1/5/2014

San Jose
Silicon Valley International Auto Show
1/9/2014 - 1/12/2014

Seattle
Seattle International Auto Show
10/16/2013 - 10/20/2013

Spokane
Spokane International Auto Show
2/14/2014 - 2/16/2014

Tampa
Tampa Bay International Auto Show
11/22/2013 - 11/24/2013

Toledo
Greater Toledo Auto Show
2/6/2014 - 2/9/2014

Toronto
Canadian International Auto Show
2/14/2014 - 2/14/2014

Tulsa
Tulsa Auto Show
3/13/2014 - 3/16/2014

Vancouver
Vancouver International Auto Show
3/25/2014 - 3/30/2014

Washington
Washington Auto Show
1/24/2014 - 2/2/2014

Credits/Contacts:

Automotive Trade Association Executives

8400 Westpark Drive
McLean, VA 22102
703-821-7070

Bob Israel
ATAE Chairman

Jennifer Colman
ATAE Executive Director
jcolman@nada.org

ASNA Committee

Greg Remensperger, committee chair
Portland International Auto Show
greg@oregonautodealers.org

Rod Alberts
North American International Auto Show
ralberts@dada.org

Loretta Allman
Charlotte International Auto Show
loretta@charlotteautoshow.org

Stacey Castle
Sacramento International Auto Show
stacey@castlecommunications.net

Mark Schienberg
New York International Auto Show
mark@gnyada.com

Loy Todd
Nebraska New Car & Truck Association
ltodd@neb.rr.com

Lou Vitantonio
Cleveland Auto Show
lvitt@gcada.org

Steve Smith
Of Counsel for ASNA Summer Meeting
Silicon Valley International Auto Show
sjias@sbcglobal.net

The Auto Show Report

Joe Rohatynski, senior editor
joe@roharpr.com

J.D. Booth, writer
jd@jdbooth.com

Marc Harlow, writer
marc@roharpr.com

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